Analysis of the book First Globalization by Geoffrey C. Gunn Essay

Analysis of the book First Globalization by Geoffrey C. Gunn - Essay Example We will first focus on chapter seven of the book which is titled civilization encounters; this chapter focuses on civilization, Asia's first encounter with civilization was the arrival of missionaries and merchants. Although there was resistance to the Jesuit in china and the restriction of importing European text, there was a change in the people's way of life due to the western culture. People started to adopt the western culture and this can be termed as globalization. Catholic missionaries arrived in Japan in the year 1549, the missionaries were Portuguese and Spain sponsored Jesuits, religion was seen as an integral part of the state and also seen as having extra benefits other than spiritual benefits. Chapter six is entitled enlightenment views of Asian governance, this chapter focuses on the adoption of various forms of governments in Asia, there was high acceptance of forms of government which was influenced by earlier Jesuit writings, Baron however used travel literature to critique despotism in china and also Muslim courts, and it was Plato's idea that china be ruled by a king. The enlightenment of the whole of Asia through adoption of various forms of government also led to early ... Chapter eight is titled livelihoods, this chapter focuses on the introduction of records in Europe concerning Asia, and an example is Luis De Frois who wrote about the differences in early modernity between Japan and Europe, another example is the work of Marco Polo who wrote about the everyday life of china, this writings significantly changed the peoples way of life leading to people learning other languages and the emergence of the major European languages. Written literature worked as a way of popularizing the knowledge and ideas of a certain region, for example the invention of vital geographical knowledge by Europeans who also gained more information from the Arabs. This was aided by the invention of the print media in Europe leading to more and more regions being popularized. There was also the emergence of the alternative literature which was referred to as alternative due to the fact that it seemed to mock the real text, it was characterized by abstract scientific ideas and a good example is the well known book Gulliver travelers, this book however portrays a lot of Asian history and wisdom. Chapter nine is titled language, power and hegemony, the author describe the success of missionary in Asia as a result of mastering the Asian languages, the missionaries were the first lexicographers of the Asian languages while the Portuguese used their own language to their conquest or even worked with interpreters. European colonizers proclaimed the superiority of their language to their conquest and therefore through this there was the adoption of European languages. There was also the emergence of the translation of European literature that would as a result aid in scientific learning by various regions, this

Early Childhood Website Critique Essay Example for Free

Early Childhood Website Critique Essay Earlychildhood. com is a website that provides an ample amount of information on providing the proper care and educating young kids at a low cost. This site offers teachers, caregivers and parents ideas and concepts related to child development. Moreover, the early development stages are the most crucial time for children because this is the point when they get a chance to explore the things that surround them. More so, the guardians of these children must be responsible and knowledgeable enough to gear them towards the right direction. There is a comprehensive collection of date incorporated in this website which is comprised of tips on where to buy discounted school supplies, sources for childcare, forum about enhancing the learning environment and many others. Overall, this site is like a one-stop shop for those who want to know everything about child development from learning materials to scholarly resources to the opinions or words of wisdom from fellow teachers, caregivers and parents. Among all the sections featured in the site, the Discount School Supply was the one that caught my attention. It contains a list of equipment and materials needed in educating children. Additionally, it is a 500 pages online catalogue of â€Å"arts and crafts materials for early learners with a single focus which is to offer the highest quality products at the lowest possible cost supported by an extraordinary level of service. † Also, another aspect of this section that suggests high-quality products and services is the inclusion of â€Å"e-commerce websites, a news magazine and thousands of arts and crafts materials, school supplies, educational toys and instructional materials† wherein most of these were designed for earlychildhood. com (Earlychildhood. com, 2008). I believe that this part of the website can really help in giving teachers, caregivers and parents awareness on the variety of learning products out in the market. More so, it provides free delivery to all the products that will be ordered making it an inexpensive and yet practical way of acquiring resources which are usually expensively priced, to enhance the development and progress of children. Meanwhile, in terms of strengths and weaknesses of the site, there are features that have advanced the objective of website and there were also missing elements that would have made the look of the site more professional and more interesting. For the strengths, the site had tackled the different aspects needed to properly and successfully teach adults about the significance child development for the welfare of the children. Also, the websites or the sections embedded within Earlychildhood. com were well-structured and the contents were highly-informative and very helpful to the readers. Meanwhile, for the weakness of the site, the layout of the main page was not systematically arranged and some vital information was excluded such as the background information about the site and the people behind it. In addition, it should have a site map in order for the readers or viewers to easily navigate the entire website. If these things are addressed by the website coordinator or designer, Earlychildhood. com can provide a trouble-free access to all those who want to see and obtain helpful information about proper childcare. Furthermore, this website can serve as a reliable source for a research that involves childcare and child development. It has all the necessary facts and information including current news, teaching modules, learning materials, scholarly articles and recommendations from professional or people working within the field. Through all of these, collection and dissemination of information will be uncomplicated which is very beneficial when doing research. References Earlychildhood. com. (2008). Discount School Supply. Retrieved October 3, 2008, from http://www. discountschoolsupply. com/Help/HelpFAQTopic. aspx? help_faq_id=25

The prison situation in the United States is a growing problem Essay

Why do we choose to break the law? It’s socially accepted, most people break the law in a minor way, perhaps by speeding or J-walking. Unfortunately some people go to far and end up in prison. At that point society is divided, where is the line that separates us? What affects the outcome of what side of that line you are standing on? Education? Environment? Genetics? What would cause one subject to end up in prison while the other raises a family? Some researchers have concluded that it is in your genetic makeup. From the beginning of your life it’s already decided if you will be a law respecting citizen. Though you can’t deny the importance of the environment you were raised in. A majority of people currently imprisoned is there largely because of social situations they experienced as a child.   Ã‚  Ã‚  Ã‚  Ã‚  The prison situation in the United States is a growing problem. â€Å"Within five years (1986-1991) the prison percentage increased 58 percent† (Bureau of Justice statistics). Not only has the prison population increased but also the criminals now have a higher percentage of violent offences. Between 1995-2001 property, drug and public order crimes all dropped in the percentage of sentenced state inmates. Though at the same time general prison population rose slightly due to an increase in violent offenders. With this increase in the number of violent inmates it’s inevitable that the amount of violence within prison will increase. The presence of increased vio...

Hamlet vs All My Sons Essay

There have been many women in history who are known today by their different characteristics. For example Beverly Allitt, known as the â€Å"Angel of Death† a pediatric nurse who killed 4 children and injured 5. Queen Victoria supported an act of parliament 1938 which abolished slavery in the colonies of the British Empire. This goes to show that although people may think women are all alike, they are most definitely not. Kate Keller of Arthur Miller’s All My Sons and Gertrude of Shakespeare’s Hamlet are both very different characters who share but very few similarities throughout the two plays. Ones knowing of their partner’s crime committed, one’s action of lying, and their different levels of intelligence, all prove that the two women are both different. Incorporated in both Hamlet and All My Sons, are mysteries. In Hamlet of course, is the mystery of Hamlet’s father’s death. Who murdered him? Claudius, we know. However Gertrude did not know. There is no evidence that she had any idea of it, although Hamlet does accuse her, at one event in the play, of knowing that Claudius is a killer. Whereas Kate from All My Sons knows everything about what her husband Joe, has done. She knows he is guilty of the deaths of the pilots. It is evident from the beginning of the play that Kate is in fact guilty of something. When Ann shows up, her behaviour towards her is strange, and of course, she acts this way because she is afraid that Ann may know something that will bring the truth out. She will not let go of the possibility that Larry is alive, which brings in foreshadows. For example when she says to Joe, â€Å"You above all have got to believe, you†¦Ã¢â‚¬  (1.309-312) Ann’s brother George goes by the house shortly after Ann arrives. He had just visited their father in prison, and has come full of rage. Kate notices, and quickly lures him in with her charm, and motherly characteristics to make him almost forget why he was angry, to protect her and Joe from the secret they have been keeping. This is a big factor which differentiates the two characters, Gertrude and Kate. One knew of the crime committed, and the other did not. Kate from All My Sons seems to be a very clever woman. In fact, she is extremely intelligent. She is aware of everything that could go wrong. She is very careful in what she says and does, and she knows how to handle any bump in the road. She does so, throughout the play, like when Ann’s brother George arrives. However, her being intelligent does not make her a very rational character. 3 years after the disappearance of her son Larry, she still hopes to believe he is alive. She clings to that idea. She believes in any given â€Å"sign† or superstition. Like for example the whole situation of the horoscope. Gertrude from Hamlet is less intelligent. She is more ignorant. She is taken in by Claudius’ looks and charisma, and quickly marries him. You would think she must have known about Claudius being her husband’s murderer, jumping in to a marriage with her brother in-law so quickly. However, she knows nothing. It was no act of mischievousness, only an act of ignorance, showing she may not have even loved Hamlet’s father at all, or very little. Hamlet also acts strange around Gertrude. He is disgusted by his mother’s actions. Gertrude does not have a clue as to why he acts that way, until he tells her. Only then does she realize her actions were been wrong. Kate is a woman known to have a large capacity for love. She loves her family, evidently. She does however have an even larger capacity for lying. She knows that Joe sent out the cracked cylinder heads out, and caused the death of several pilots. She and Joe both keep the secret. She hopes and prays that her son Larry is still alive to not have to deal with the fact that his own father was the cause of his death. She states, â€Å"As long as you live that boy will be alive, that boy is alive. God does not let a son be killed by his father.† Gertrude on the other hand does not lie the way Kate does. Yes, she does lie to herself about the possible consequences of her poor actions, but I wouldn’t see it as particularly lying, I see it more as ignorance. Simply, she is refusing to believe the truth. Therefore, Kate Keller is a liar, while Gertrude is not. You may say that both Kate and Gertrude share the same motherly characteristics. They both have strong connections with their sons. Nevertheless, Kate seems to have a more genuine love for her son. Gertrude is more selfish. She hurries in to a marriage soon after Hamlet’s father dies, and does not think of the harm it will do to her son. Kate, although she does lie, shows that she genuinely loves her sons, and that she always wants the best for Chris. It is clear that Gertrude of Shakespeare’s Hamlet and Kate Keller of Arthur Miller’s All My Sons are two very different characters. Gertrude is innocent, in not knowing the crime Claudius has committed, where Kate Keller does know the crime her husband has committed. Both women have different characteristics. Kate being smarter than Gertrude is one of them. And lastly, share a different love for their sons. owner

Png Lenor Case Study Analysis

Recommendations * Relaunch the 3:1 concentrate temporarily, but invest heavily in R&D for a more permanent solution * Aggressively re-launch 3:1 concentrate. * Advertise and emphasize on its environmental benefits due to reduced packing materials. * Focus on generating more sustainable solutions * Invest in R&D for adapting real eco-friendly solutions. Rationale * This form of product was already launched previously and has proven to be successful (people bought it for a 10 times higher price). It costs lesser to re-adapt to an older version. * People are more used to this version of packaging and can accept it better * Cost Savings can be re-directed to R&D to obtain a more sustainable solution * Doy Pouches and wax-coated cartons do not create an eco-friendly image * These new packaging's may create expectations of similar packaging for other products * These packages are not exactly sturdy and durable (leakage problems). The carton refill package resembles the milk carton packagin g which could face regulatory complications. Action Plan * Advertisements about 3:1 concentrate highlighting its supreme efficiency (maybe include some tangible R;D results to drive home the message) * Create awareness about the environmental benefits due to 45% package saving. * Invest heavily in R;D to develop eco-friendly degradable material (e. g..Bioplastics) * Create hype about the money saved by opting for the Lenor concentrate pack, being re-directed towards development of green packaging material that might be adapted not only across P;G products but across all plastic packaging. * Promote slogans and campaigns about P;Gs efforts to care for the environment * Create the image that by buying P;G products, people are indirectly investing in protecting the planet * Conduct feasibility analysis and take efforts to implement the new fully-degradable material across all products

Outsourcing and bad working conditions

Outsourcing and bad working conditions Outsourcing is a term used to describe the practice of hiring foreign labor force. A country that hires employees from other countries based on skills and experience is said to be practicing outsourcing. Outsourcing is beneficial in most cases but there are other incidences where it may cause negative effects. Bad working conditions involves bad working environment. Advertising We will write a custom research paper sample on Outsourcing and bad working conditions specifically for you for only $16.05 $11/page Learn More This include poor leadership, lack of democracy, dictatorship, poor remunerations, no respect for workers rights and lack of both social and ethical considerations at the work place. Bad working conditions leads to poor living standards and low esteem (Mattingly, 2006). The article (news story) talks about the increasing level of unemployment and the working poor. According to the article, the rising level of unemployment in India is due incre asing level of hiring foreign workers. The country believes that these foreign workers have got appropriate skills to improvise, innovate and implement projects that will contribute to growth in economy. On the other hand, the local skilled and unskilled workers have been left unemployed. Those employed are facing challenges of poor working conditions since special consideration is given to the outsourced labor force. It is this conditions that have led to emergence of a group of workers known as the working poor and high levels of unemployment. The working poor are facing harsh working conditions. Some are being treated like slaves with no opportunities to advance their skills. The local workers are languishing in poverty and poor living conditions. They are struggling to earn a living despite being dedicated workers (Graham, 2005). This connects to the social concept of discrimination in terms of employment and working conditions in the following ways. There is social discrimin ation in terms of employment where by the country prefers to employ workers from other countries other than their own. There is also further discrimination where by the foreign workers are provided with good working conditions unlike the local workers (Singh, 2005). Therefore, I argue that outsourcing and bad working conditions contribute to rise in unemployment and negative social-cultural effects. The purpose of this paper is to sociologically argue out the above thesis statement and give illustrations that will support it. This is by arguing out on how outsourcing leads to unemployment and the negative social-cultural effects that are associated with it.Advertising Looking for research paper on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More According to the news story, the decision by the government of India to hire foreign labor to set up various call centers in the country led to rise in the level of unemploy ment especially among the local Indians who posses adequate skills to perform the such duties. This work could have been done by the local Indians instead of being given to foreign employees. This is a demonstration of high level of social discrimination in terms of employment. It leads to local people loosing opportunities to foreign people. There is racial discrimination where by the country decides to employ other races other than its own race. Besides this, there is also social discrimination in terms of working conditions. The hired workers are being given special treatment and considerations unlike the local workers. The local employees remain poor despite their hard work. Sociologically, there was hatred among the workers where by the local workers developed a negative attitude towards the foreign workers at the call centers. The social correlation among these groups of workers became poor and efficiency of work declined. The local workers felt that the foreign workers were being given special considerations and priority. All this led to poor social interaction and communication among the workers (Graham, 2005). Considering social-cultural effects, â€Å"outsourcing led to serious negative impacts in Indian cultural and social life. This involved language, identity, gender and emergence of western kind of lifestyle† (Graham, 2005, p. 11). Language issues brought problems like poor communication as well as low understanding between the local and hired employees. This led to social divisions among the employees. In most cases, foreign employees tend to introduce their culture in the receiving countries. This leads to conflicts of culture due to resistance from the local people to adopt the new cultures. In India, there were recorded incidences of sexual harassment and adoption of the western culture in many call centers that were set up by the foreign employees. â€Å"Multiple Personality Disorder and other psychiatric problems arose. Many cal l center workers changed in terms of western culture, accent, language and identity. The local workers were observed to copy the behaviors of the foreign workers† (Graham, 2005, p. 19). This is a social crisis that contradicts with the local social expectations of the country. Once this happens, there is a high possibility of abuse of culture as well as race. The receiving country may be rendered culturally rootless due to the influence posed by the hired foreign workers. These workers influence large populations of the youths to adopt their social culture (Remesh, 2004).Advertising We will write a custom research paper sample on Outsourcing and bad working conditions specifically for you for only $16.05 $11/page Learn More Cultural alienation is another challenge brought about by outsourcing. Most of the workers are alienated from the rest of the population. This brings divisions in the family and other social classes. Adoption of behaviors like sm oking, working at night, pub culture and other western modes of lifestyle totally contradicts with the value systems of the local societies. The traditions and other beliefs which are highly nurtured by the local societies are being erased and this brings a lot of social friction between the foreign employees and local people. In struggle to protect their own social cultural beliefs and practices, there is emergence of social disorder among the foreign workers and the local workers. These conflicts extend to the society as a whole. These were the problems faced by India when the government invested in the outsourcing industry to develop various call centers (Graham, 2005). Recommendation To solve the above problems, the government should reduce the practice of outsourcing and consider the local skilled workers. There should be no social discrimination among the workers even if they are from different countries. All the workers should be subjected to similar good working conditions. Proper rules and strategies should be put in place to avoid conflicts of culture when outsourcing is practiced. All this will enhance good social relations and interactions among the workers. References Graham, V. (2005). Labor Outsourcing, working poor and Unemployment in the Indian Information and Communication Technology Industry. Thesis submitted to Jawaharlal Nehru University, 1(2), 3-24. Mattingly, D. (2006). Indian Call Centers: The Outsourcing of Good Jobs. Centre for Global Justice Conference Papers, 2(6), 46-59. Remesh, B. (2004). Labor in Business Process Outsourcing: A Case Study of Call Centre Agents. Economic and Political Weekly, 40(7), 68-81.Advertising Looking for research paper on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More Singh, P. (2005). World Unemployment and the working poor. Philadelphia: Temple University Press.

Squirt Brand Case Analysis

Squirt Brand Case Analysis Free Online Research Papers Squirt Nature of industry, market, and buyer behavior In the United States, people consume more carbonated drinks than tap water. Research has shown that the average American drinks about 53 gallons of soft drinks per year. However, soft drink consumption has declined over the past few years (Kerin Peterson, 2004). The soft drink industry has three major participants in the production and distribution; concentrate producers, bottlers, and retail outlets. Concentrate producers are responsible for consumer advertising and promotion programs, product development and planning and market research. The bottler’s responsibility is to set up local and retail trade promotions. Among this is selling and servicing retail outlets, placements and maintenance of advertisements, and the restocking of retailer’s shelves and vending machines. Competition in the soft drink industry is mostly relevant among the top three companies; Coca-cola, Pepsi-Cola, and Dr. Pepper/Seven Up. Each of these companies offers a product similar to Squirt, but each has their own variation. Coca-Cola’s Fresca is also a grapefruit flavored carbonated rink, but it has sugar and is caffeine free. Coco-cola also offers Mello Yellow and Surge. Pepsi-Cola has the largest carbonated citrus drink called Mountain Dew (Kerin Peterson, 2004). The Organization Squirt Brand carbonated drink is a caffeine-free, low sodium soft drink that is a blend of grapefruit juices mixed with carbonation. It is the best selling carbonated grapefruit drink in the United States. Squirt is marketed under Dr. Pepper/Seven Up Inc, which is owned by the London based company Cadbury Schweppes, the world’s third largest soft-drink company. Dr. Pepper/Seven up Inc is the largest non-cola soft drink enterprise in North America and the third largest soft drink company in the United States. They produce such products as Hawaiian Punch, Canada Dry, AW Root Beer, and RC Cola. Dr. Pepper and Seven Up are both ranked in the top ten soft drinks in the United States based on market share (Kerin Peterson, 2004). Squirt’s origins date back to the 1930’s. A man by the name of Herb Bishop came up with a carbonated drink that blends grapefruit juice and sugar. The taste was so refreshing he used the word Squirt to describe it, because it was like squirting grapefruit right into the mouth. Bishop marketed his product using the character â€Å"Little Squirt†. In 1977, Squirt was purchased by a Michigan based company Brooks products. This company reformulated the recipe and logo and marketed it in the mainstream. Diet Squirt was introduced in 1983 and was the first soft drink that was sweetened with Nutra Sweet. Today, Squirt’s product line consists of regular, diet, Ruby Red, and Diet Ruby Red. Diet Squirt and Diet Ruby Red account for 20% of Squirt’s total sales. Previous to a positioning review in 1995 by Foote, Cone, and Belding, Squirt focused its advertising on the 18 to 34 year old target market. Squirt advertised through newspapers inserts, cable TV spots, spot radio, and consumer, retail, and trade promotions. Squirt’s promotions exceeded the advertising expenditures. Squirt has been attributed with having the highest brand loyalty amongst competitors even though Mountain Dew was the most heavily advertised. At this time, the positioning of the company was to target Squirt to adults and Ruby Red to teens and young adults. The company was shooting commercials involving Rollerblading and Mountain Biking. Advertising messages emphasized how Squirt was beyond the ordinary taste, but also that it’s incredibly exciting. Throughout the five years, Squirts creative execution and positioning were revisited three times. Each time though, no changes were made. In the meantime, Coca-Cola announced that Fresca would be available in 95% of the United States Bottler Markets (Kerin Peterson, 2004). Plan of Action When Foote, Cone, and Belding (FCB) reviewed Squirt’s positioning, they analyzed the companies marketing efforts and came up with a few recommendations involving a new position. First of all, they concluded that amongst its seven biggest competitors it is the most thirst quenching, but no necessarily refreshing or hip. Secondly, Fresca was the most similar in all attributes. FCB concluded that, â€Å"a creative strategy needed to be developed to increase relevancy with a younger target market and focus on squirt’s thirst quenching property.† FCB recommended that Squirt’s target market should be multi -cultural and geared to the 18 to 24 year old market. They suggested that Squirt take an angle toward relating it to becoming an adult with more responsibility. FCB stated the there would be many benefits to this new position including its appropriateness for the carbonated drink category, it emphasizes self gratification, the freedom this demographic strives to maintain, and the potential to break through within the clutter of soft drink advertising. Finally, they stated that with Squirt’s look and feel, the new look would be consistent (Kerin Peterson, 2004). Potential Outcomes With the growing number of Hispanics in the United States, and the fact that statistics has proven Hispanics and African Americans are a huge portion of citrus flavored carbonated beverages consumers, marketing to them makes sense. Taking this into consideration, it is obvious that Squirt should start a campaign that offers advertisements, television commercials, and banners in Spanish. According to www.hispaniccallcenter.com, Hispanics have an increasing amount of disposable income, and the number one thing they spend their money on is food and beverages in the home (Hispanic Affluence, 1996). Knowing this and knowing about the increasing population, management at Squirt should devise plans to get advertisements into every Spanish speaking news publication in Texas and California. In these two states alone, more than 50% of the Hispanic population lives (Kerin Peterson, 2004). They should also focus their television and radio advertisements on the interest of the Hispanic communit y. According to the revenue seen by companies who advertise in Hispanic magazines, none of them are soft drink companies (Print Advertising, 2006). Dr. Pepper/Seven Up Inc should take this advantage to be number one in the Hispanic US market and devise advertisements that could be used in Spanish magazines. Squirt brand soft drinks has the ability to make Dr. Pepper/Seven Up Inc a leader amongst its competition. With some broadening of the advertising scope, and reviewing of the previous ads, they can revitalize their corporate position and go where the other citrus blends have not yet gone. Research Papers on Squirt Brand Case AnalysisHonest Iagos Truth through DeceptionAnalysis of Ebay Expanding into AsiaMarketing of Lifeboy Soap A Unilever ProductDefinition of Export QuotasTwilight of the UAWRiordan Manufacturing Production PlanBook Review on The Autobiography of Malcolm XBionic Assembly System: A New Concept of SelfMoral and Ethical Issues in Hiring New EmployeesPETSTEL analysis of India

Francis Bacons Classic Essay, Of Truth

Francis Bacon's Classic Essay, Of Truth Of Truth is the opening essay in the final edition of the philosopher, statesman and jurist  Francis Bacons Essays or Counsels, Civil and Moral (1625). In this essay, as associate professor of philosophy Svetozar Minkov points out, Bacon addresses the question of whether it is worse to lie to others or to oneselfto possess truth (and lie, when necessary, to others) or to think one possesses the truth but be mistaken and hence unintentionally convey falsehoods to both oneself and to others (Francis Bacons Inquiry Touching Human Nature, 2010). In Of Truth, Bacon argues that people have a natural inclination to lie to others: a natural though corrupt love, of the lie itself. Of Truth What is truth? said jesting Pilate, and would not stay for an answer. Certainly, there be that delight in giddiness, and count it a bondage to fix a belief, affecting free-will in thinking as well as in acting. And though the sects of philosophers of that kind be gone, yet there remain certain discoursing wits which are of the same veins, though there be not so much blood in them as was in those of the ancients. But it is not only the difficulty and labor which men take in finding out of truth, nor again that when it is found it imposeth upon mens thoughts, that doth bring lies in favor, but a natural though corrupt love of the lie itself. One of the later school of the Grecians examineth the matter, and is at a stand to think what should be in it, that men should love lies where neither they make for pleasure, as with poets, nor for advantage, as with the merchant; but for the lies sake. But I cannot tell: this same truth is a naked and open daylight that doth not show the masques a nd mummeries and triumphs of the world half so stately and daintily as candle-lights. Truth may perhaps come to the price of a pearl that showeth best by day; but it will not rise to the price of a diamond or carbuncle, that showeth best in varied lights. A mixture of a lie doth ever add pleasure. Doth any man doubt that if there were taken out of mens minds vain opinions, flattering hopes, false valuations, imaginations as one would, and the like, but it would leave the minds of a number of men poor shrunken things, full of melancholy and indisposition, and unpleasing to themselves? One of the fathers, in great severity, called poesy vinum daemonum [the wine of devils] because it filleth the imagination, and yet it is but with the shadow of a lie. But it is not the lie that passeth through the mind, but the lie that sinketh in and settleth in it that doth the hurt, such as we spake of before. But howsoever these things are thus in mens depraved judgments and affections, yet truth, which only doth judge itself, teacheth that the inquiry of truth, which is the love-ma king or wooing of it; the knowledge of truth, which is the presence of it; and the belief of truth, which is the enjoying of it, is the sovereign good of human nature. The first creature of God in the works of the days was the light of the sense; the last was the light of reason; and his Sabbath work ever since is the illumination of his spirit. First he breathed light upon the face of the matter, or chaos; then he breathed light into the face of man; and still he breatheth and inspireth light into the face of his chosen. The poet that beautified the sect that was otherwise inferior to the rest, saith yet excellently well, It is a pleasure to stand upon the shore, and to see ships tossed upon the sea; a pleasure to stand in the window of a castle, and to see a battle and the adventures thereof below; but no pleasure is comparable to the standing upon the vantage ground of truth (a hill not to be commanded, and where the air is always clear and serene), and to see the errors and wanderings and mists and tempests in the vale below*; so always that this prospect be with pity, and not with swelling or pride. Certainly it is heaven upon earth to have a mans mind move in charity, rest in providence, and turn upon the poles of truth. To pass from theological and philosophical truth to the truth of civil business: it will be acknowledged, even by those that practice it not, that clear and round dealing is the honor of mans nature, and that mixture of falsehood is like alloy in coin of gold and silver, which may make the metal work the better, but it embaseth it. For these winding and crooked courses are the goings of the serpent, which goeth basely upon the belly and not upon the feet. There is no vice that doth so cover a man with shame as to be found false and perfidious; and therefore Montaigne saith prettily, when he inquired the reason why the word of the lie should be such a disgrace and such an odious charge. Saith he, If it be well weighed, to say that a man lieth, is as much as to say that he is brave towards God, and a coward towards man. For a lie faces God, and shrinks from man. Surely the wickedness of falsehood and breach of faith cannot possibly be so highly expressed as in that it shall be the last peal to call the judgments of God upon the generations of men: it being foretold that when Christ cometh, He shall not find faith upon the earth. *Bacons paraphrase of the opening lines of Book II of On the Nature of Things by Roman poet Titus Lucretius Carus.

One mans obscenity is another mans bedtime reading. (Geoffrey Essay

One mans obscenity is another mans bedtime reading. (Geoffrey RobertsonConsider whether the UK law of obscenity should be abolished or reformed in relation to literature or film - Essay Example may â€Å"tend to deprave or corrupt persons who are likely, having regard to all the relevant circumstances, to read, see or hear the matter contained or embodied in it.† This definition has been derived from the case of R v Hicklin2 where the Plaintiff Henry Scott was charged for publishing an offensive, anti-Catholic booklet. The decision of the trial Court finding Hicklin guilty was reversed by the higher Court who upheld Hicklin’s argument that the intent behind the publication of the booklet was not to corrupt and deprave. This decision was however reversed by the Queen’s Bench which held that the intention was immaterial if the matter was obscene. This case set a precedent wherein selected passages from a work could be examined out of context to determine obscenity and if found, the entire work could be removed from public consumption. This standard of obscenity has since been revised in subsequent cases. Two of these important cases are Roth v United States3, in which Mary Dennett, a birth control activist was held accountable in the same manner as Scott was in the Hicklin case, of publishing a booklet that was deemed to be obscene. The Supreme Court however did not find the work to fulfil the criteria of â€Å"depraving and corrupting† the reader of the material, because it essentially constituted sex education which was presented in an acceptable way. Thus, this case established that when an obscene passage is viewed in the context of the entire work which on the whole was presented decently, it would not be classified as obscene. The Court also raised the important issue of protection of the First amendment rights to freedom of speech guaranteed under the United States Constitution, which would have been violated if a decision had been made to ban the work purely on the basis of some passages that some readers found obscene. This case has thus raised two important issues that rose in opposition to the argument in support of a finding of

Identify and research a problem caused by a U.S. corporation and then Essay

Identify and research a problem caused by a U.S. corporation and then to convince the audience that something must be done to stop them from doing this - Essay Example Even the crucial and vital concerns like statutory provisions, environmental laws, social norms, business ethics and general well being of the society are more then often compromised by the corporations to achieve their fiscal and marketing targets (Chris 16). Any well informed citizen with reasonable levels of exposure to the print and digital media will conclusively testify to the fact that more then often corporations have been found to be willing to damage the world to make more money. This deliberate willingness to hurt the human values by any individual or institution definitely deserves the concern and intervention of a civil society based on democratic values and ideals. The US based corporations, being a part of a thriving capitalist and democratic society, aught to be held responsible for the breach of statutory provisions and public trust committed by them. However, the primary problem hampering this ideal is the fact that the corporations have over the years, assimilated themselves into the society in a way that does not extend the people with specific rights and mechanisms to facilitate a close scrutiny of their day today operations. The very framework and design of the corporations extends them with the ability and power to side step or sideline the public intervention or interference. Public institutions run by the tax payers' money are constitutionally accountable to the masses and the people do have the power to comment on the validity of the decisions taken by them, though indirectly through the provision of voting and adult franchise. The private corporations tend to differ from the state institutions in the sense that they are not liable to seek the approval and validation of the masses as they are privately funded and managed. Besides the enormous funds and political power that they have at their disposal makes them practically immune to public opinion and concern. Infact such an arrangement stands to be a grave injustice to any free and democratic society. The society can not and should not be denied the right to have a say in the affairs of such big and powerful concerns like private sector corporations.This heavy handedness of the US based MNCs becomes even more unrestrained when it comes to doing business in the third world nations. Not only the statutory and monitoring arrangements in the third world countries are often vulnerable to outside influences and powers, but the rampant corruption in such nations makes it relatively easier for the private corporations to bypass and ignore the public well being, environmental laws and business ethics (Basu 34). Even if their misdeeds and blunders get exposed owing to the media activism, the massive clout and influence that the US corporations enjoy in the federal and state legislatures facilitates them with ample government backing and support, which is sometimes sufficient to snub or scare away the state and private objections and resistance. At the end of the day, the corporations have to prove it to their stockholders that they are making huge profits. This quest for profit motivates and lures the corporations to exploit and manipulate the loopholes existing in the arcane laws and administrative structures in the

Marks & Spencer plc Research Paper Example | Topics and Well Written Essays - 3500 words

Marks & Spencer plc - Research Paper Example The model starts on the premise that an organization is not just Structure, but consists of seven elements: Those seven elements are distinguished in so called hard S's and soft S's. The hard elements (green circles) are feasible and easy to identify. They can be found in strategy statements, corporate plans, organizational charts and other documentations. The four soft S's however, are hardly feasible. They are difficult to describe since capabilities, values and elements of corporate culture are continuously developing and changing. They are highly determined by the people at work in the organization. Therefore it is much more difficult to plan or to influence the characteristics of the soft elements. Although the soft factors are below the surface, they can have a great impact of the hard Structures, Strategies and Systems of the organization. Description(Waterman, R. Jr., Peters, T. and Phillips, J.R. "Structure Is Not Organisation" in Business Horizons, 23,3 June 1980. 14-26.) The Hard S's Strategy Actions a company plans in response to or anticipation of changes in its external environment. Structure Basis for specialization and co-ordination influenced primarily by strategy and by organization size and diversity. Systems Formal and informal procedures that support the strategy and structure. (Systems are more powerful than they are given credit) The Soft S's Style / Culture The culture of the organization, consisting of two components: Organizational Culture: the dominant values and beliefs, and norms, which develop over time and become relatively enduring features of organizational life. Management Style:... The 7-S-Model is better known as McKinsey 7-S. This is because the two persons who developed this model, Tom Peters, and Robert Waterman, have been consultants at McKinsey & Co at that time. They published their 7-S-Model in their article â€Å"Structure Is Not Organization† (1980) and in their books â€Å"The Art of Japanese Management† (1981) and â€Å"In Search of Excellence† (1982).Those seven elements are distinguished in so called hard S’s and soft S’s. The hard elements (green circles) are feasible and easy to identify. They can be found in strategy statements, corporate plans, organizational charts and other documentations.The four soft S’s however, are hardly feasible. They are difficult to describe since capabilities, values, and elements of corporate culture are continuously developing and changing. They are highly determined by the people at work in the organization. Therefore it is much more difficult to plan or to influence the characteristics of the soft elements. Although the soft factors are below the surface, they can have a great impact on the hard Structures, Strategies, and Systems of the organization.Effective organizations achieve a fit between these seven elements. This criterion is the origin of the other name of the model: Diagnostic Model for Organizational Effectiveness. In change processes, many organizations focus their efforts on the hard S’s, Strategy, Structure, and Systems. They care less for the soft S’s, Skills, Staff, Style and Shared Values.

Happy Ending Essay Example | Topics and Well Written Essays - 500 words

Happy Ending - Essay Example Margaret deftly and almost brutally shatters this faade of "ever lasting love" disseminated by emotionally and intellectually lazy writers, who often care little about exploring the mechanisms of love and desire in a realistic context. The intention of the writer seems to be to boldly jolt her readers out of their crumpling perceptions about love, which instead of bolstering human relationships, abandon them in a bog of disillusionments and frustrations. Though initially feeling disoriented after going through this seemingly simple work, the reader ultimately emerges with a more through and pragmatic grasp over the emotions of love and desire, that is not childishly black and white, but grounded in an adult atmosphere, dominated by shades of grey. Love is a noble emotion that imbues any relationship with bliss and happiness. Though it is a different thing that many a times people fail to fulfill the conservative claims of love, going by the frailty and imperfection inherent in human life. 'Happy Endings' astonishingly unravels this inevitable dilemma of love through a variety of relationships considered in the narrative. Desire is an aspect of love which if exercised in isolation, degenerates into a selfish and blind quest for self gratification.

PERIODICAL REPORT Assignment Example | Topics and Well Written Essays - 250 words

PERIODICAL REPORT - Assignment Example Since the demand for oil is high and the supply is threatening to decrease, there are big chances of oil price increases in the following weeks or months. Name Course/Subject Findlay Courier 14/03/2011 Wis. unions rush deals ahead of bargaining law By Scott Bauer The article talks about how the unions are doing last minute negotiations for unclosed agreements before the ratification of a new law that will affect their negotiation methods in the state of Wisconsin. Once enacted, it will erase their ability to collectively bargain over nearly all issues other than minimal salary increases. The enactment is being held off for a few days due to the negative uproar it caused among the unions and its members. This article therefore is helpful is portraying the role of the unions regarding labor and employment. Labor unions, like in this article, do collective bargains over wages and benefits, and represent the members of the unions in case there is a threat in the laborers status.

Should America have stronger Gun Control laws Term Paper

Should America have stronger Gun Control laws - Term Paper Example The debate seldom applies to hunter’s rights. However, outlawing handguns outright would affect hunters as well as people that simply wish to protect themselves. The Second Amendment to the U.S. Constitution states, â€Å"A well-regulated Militia, being necessary to the security of a Free State, the right of the people to keep and bear Arms, shall not be infringed† (â€Å"The Constitution†, 2006). This, as were all of the first ten amendments to the Constitution, was added by the Founding Fathers so as to provide a more clear definition of the specific rights guaranteed to Americans. Gun control advocates consider the Second Amendment to be â€Å"obsolete; or is intended solely to guard against suppression of state militias by the central government and therefore restricted in scope by that intent; or does not guarantee a right that is absolute, but one that can be limited by reasonable requirements† (Krouse, 2002). However, they only question the need for people to own firearms that are not primarily designed for sporting purposes such as hunting. Obviously, the right to own arms was of supreme importance to the Founders given that it was listed second only after the freedom of religion and speech was documented in the First Amendment. The Founders knew that by ensuring the right to own arms, citizens would have the ability to protect themselves from that which might endanger their life, liberty or pursuit of happiness. This could include bodily protection from persons and animals or from an oppressive government that threatened the freedoms outlined in the Constitution. â€Å"The Second Amendment reflects the founders’ belief that an armed citizenry, called the ‘general militia’ was a necessary precaution against tyranny by our own government and its army. The idea that government has a constitutional right to disarm the general citizenry is totally foreign to the intent of the Constitution’s framersâ₠¬  (Reynolds & Caruth III, 1992). Attempting to disarm criminals is a great plan in some fairy-tale land but is a fruitless venture in the real world. â€Å"The ratio of people who commit handgun crimes each year to handguns is 1:400; that of handgun homicides to handguns is 1:3,600. Because the ratio of handguns to handgun criminals is so high, the criminals supply would continue with barely an interruption† (Department of Commerce, 1986: 171). The prohibition of guns in an effort to diminish criminal activity is as reasonable solution in much the same way the prohibition of alcohol would diminish the occurrences of driving while intoxicated (Kopel, 1988). Gun-control advocates argue that handguns serve no purpose except to shoot people. Any hunter will tell you that this is untrue. This underscores the lack of knowledge these advocates possess concerning the activity they denounce. Handguns are bought mainly for reasons of self-defense but nearly 20 percent buy handguns to use for sport-shooting, target practice and about 15 percent buy handguns as collector’s items. Hunters regularly use handguns as a protection against snakes and to hunt game animals (Aagard, 1987: 32). Anti-Thesis The prohibition of guns in an effort to diminish criminal activity is as reasonable solution in much the same way the prohibition of alcohol would diminish the occurrences of driving while intoxicated. The concept that the easy access to firearms has an important impact on the homicide rates in this country is supported by the preponderance of the evidence.

PERIODICAL REPORT Assignment Example | Topics and Well Written Essays - 250 words

PERIODICAL REPORT - Assignment Example Since the demand for oil is high and the supply is threatening to decrease, there are big chances of oil price increases in the following weeks or months. Name Course/Subject Findlay Courier 14/03/2011 Wis. unions rush deals ahead of bargaining law By Scott Bauer The article talks about how the unions are doing last minute negotiations for unclosed agreements before the ratification of a new law that will affect their negotiation methods in the state of Wisconsin. Once enacted, it will erase their ability to collectively bargain over nearly all issues other than minimal salary increases. The enactment is being held off for a few days due to the negative uproar it caused among the unions and its members. This article therefore is helpful is portraying the role of the unions regarding labor and employment. Labor unions, like in this article, do collective bargains over wages and benefits, and represent the members of the unions in case there is a threat in the laborers status.

Religion Essay Example | Topics and Well Written Essays - 1250 words

Religion - Essay Example Perceptive on theism, philosophy, spirituality, and other beliefs are similar and dissimilar from what one considers of ‘religion’, can assist a lot in understanding the religion. Few points out where the outer borders of religion exist, whereas some assist to identify with what religion essentially comprises. This essay undertakes comparisons between the Jewish Religion and the Catholic Christian religion. Judaism is based on the principles and ethics incarnated in the Hebrew Bible and the Talmud and is a religion of jews. Even though Judaism has rarly been monolithic in practice, it has always been monotheistic in theology. Its central authority is not fixed in a person or group, but in sacred texts and traditions. Judaism adhered to a number of religious principles, the most significant of which is the faith in a single, omniscient, omnipotent, benevolent, supreme God, who created the universe and continues to administer it. It is the traditional Jewish belief that the God who created the world made a promise with the Israelites, and disclosed his laws and commandments to Moses on Mount Sinai in the form of the Torah, and the Jewish people are the descendants of the Israelites. The practice of Judaism turns around study and the complying of Gods laws and commandments as written in the Torah and set forth in the Talmud. Judaism is the 11th largest religious group in the world (Wikipe dia). According to Catholic belief, God, boundless and holy in himself, in a plan of total kindness generously created man to make him share in his own sacred life. Because of this, always and in every place, God get closer to man. He asks man to look for him, to know him, to love him with full of his heart and strength. He welcomes all men, scattered and alienated because of sin, into the unity of his Church. For accomplishing this goal, God sent his only Son as Redeemer and Savior of mankind. Through him and in the Holy Spirit, he asks men to turn

The strengths and weaknesses of relativist views of ethics Essay Example for Free

The strengths and weaknesses of relativist views of ethics Essay A. How might a moral relativist respond to the claim that people should always tell the truth? B. Assess the strengths and weaknesses of relativist views of ethics. (A) To tell the truth is morally right, but telling a lie can also be morally right. Can the contradictions both be justified if the motive is love? Can we lie if the intention is love, or by always telling the truth are we better people? Some relativists claim that as long as the intention is love, then an action is morally right. In a relationship, when the crucial moment arrives and your partner turns to you and says, Do you love me?, how best do you respond? Morally, can you justify lying to someone about love? The law of love says that you can not refrain from action. If refrain denies you from following a certain course, then can lying be accepted? Dependant upon whether you do love the person or not, the best approach to take will be a matter of your personal opinion and beliefs. Fletcher would deal with a situation relative to love. Relativism, relativizes the absolute, it does not absolutize the relative. If the absolute is such that, you should tell the truth because it is the loving thing to do, then relativism would say that, maybe saying Yes, I do love you, may be justifiable, but it may also cause the most pain in the long run. This relativist approach is held by consequentalists. The pain of turning to someone and saying, No, I dont love you, may be initially hurtful, but it is done to bring about the best long-term result. A deontological approach would differ with this, and impart a belief that your answer would come from a pre-determined set of rules that you chose to live your life by. Here, there is no intention of harming or pleasing someone, as the consequences of your response would not factor into it. When responding to a situation, who has the right to justify whether the action was morally right? Is justification dependant upon love, motive, intention or belief? Where does love factor into a situation? If love is the determining factor behind a lie, is it therefore justified? Situation ethicists would say that love decides which actions are morally right. The circumstances of which an act is executed, decides upon the moral justification. Responsibility appears to widen as the choice of outcome increases. By telling a lie, you therefore have to accept full responsibility for its consequences. Will this widening of freedoms be a problem in a society where we are all of different moral standing? The truth of the matter is that maybe there may be some people within society who do not conform to the same moral standards set down by their community. When making important moral decisions (some may classify lying as one such example), is it not important to be fully qualified? Some may argue that those who are morally uneducated are not competent of making important decisions, and therefore this widening freedom, is potentially a road to moral disaster. Lies are justifiable, as conception of morality and social ethics are distorted. Perception of truth is also an underlying factor for discussion. The ability to rationalise situations depends upon intellect and up-bringing. Most situations can be rationalised as morally right, (if youre of the belief of subjectivism everyone has the right to their own moral beliefs), as long as a person is of a high enough intellect. Lying can equally be justified by those who are of low and of high intellect, as a full understanding and comprehension of the consequences and detriment of certain actions is understood on different levels. Those who have greater understanding may therefore see the lie as morally wrong. This would be due to the fact that they have a different insight into the situation. Different people have different views upon moral attitudes, and most believe theyre more than entitled to their opinion. Cultures will rationalise situations with different theories and attitudes, and as a result of this, lying in one culture can be morally right, whereas in another it will be morally wrong. Society will nurture people into certain beliefs and understandings, and consequently the moral justification surrounding lies will always differ from society to society. (B) Living in the modern world, we are lead to believe that social tolerance is a norm. It would be nice for this to be the reality; however, we all know it is an unachievable dream. The subjectivist creates a lifestyle which everyone aspires to but society denies us of. The idea that you have the ability to think, understand and believe whatever you would like to, would be nice, the practicality of it unfortunately, is that this type of thinking would only bring about conflict within humanity. No level-ground would exist. With everyone of the opinion that they were right, would we not be on our way to creating an argumentative generation who are not capable of compromise? The theory is good, but the practise should never be tried if we want our world to stay relatively civilised. If society should be made to conform, then why are we not living in a land where our lives are shaped by rules and regulations? Absolutists would relish the day that humans are made to toe the line. Conflict and difference within the world, would not occur as everyone would be living within the same rules, and therefore there would be no room for discrepancies. The diversity between societies creates an environment in which tolerance is needed to overcome conflict. By establishing a theory which allows a plural approach to situations, it can be understood that we are encouraging a greater respect and appreciation of the differences between cultures. This conventionalist approach rejects ethnocentricity, but accepts, like subjectivism, certain ideas like Hitlers genocide. How can an approach such as this be received as acceptable within the civilised world? Other controversial questions are raised by this point of view, e.g. How can we remain neutral in response to situations which one culture accepts to be morally right, and another deems morally wrong? This question would never arise if an absolutist approach was imposed upon the world. The principle that there is one set of moral truths to be followed by everyone, independent of religion or culture, can also be believed to be the will of God. His omnipotence means that his law is the only law. The other philosophy is that of Jesus claim, that love is the greatest charge, and therefore there is leeway, as far as love is the driving factor. On the reverse, situation ethics would argue, that ethical rules are very often minor; the individual situation should be individually evaluated. Maybe love is the greatest factor, but this is highly disputed between the theorists. The love theory: Im sure many people would like to believe that if the motive, intention or even the outcome is love, then lying is morally acceptable, but for many the truth may not be so clear cut. Once again, the idea is good in theory, but the practice may not be so realistic. Telling the absolute truth to everyone you meet seems like an ideal way to live; never having to cover up lies with more lies. Minimally distorting the truth, (white lies), is an excepted custom these days. Lying is an accepted way of life for two fundamental reasons: 1. To provide gain and 2. To avoid pain. However, the problem facing people today is the fact that lies are easily exposed by our body language, and most peoples natural feeling of guilt. So, are we really gaining or avoiding anything, if the truth is bound to surface sooner or later? Truth be told, the world may be a better place if the world was to be lie less, but we may all believing in a perpetual land of unhappiness. At present however, it seems that most people are happy to live in an oblivious state; a happy state, even if they are living a lie.

History of the Roman Empire :: essays research papers

Roman Empire, political system established by Rome that lasted for nearly five centuries. Historians usually date the beginning of the Roman Empire from 27 bc when the Roman Senate gave Gaius Octavius the name Augustus and he became the undisputed emperor after years of bitter civil war. At its peak the empire included lands throughout the Mediterranean world. Rome had first expanded into other parts of Italy and neighboring territories during the Roman Republic (509-27 bc), but made wider conquests and solidified political control of these lands during the empire. The empire lasted until Germanic invasions, economic decline, and internal unrest in the 4th and 5th centuries ad ended Rome’s ability to dominate such a huge territory. The Romans and their empire gave cultural and political shape to the subsequent history of Europe from the Middle Ages and the Renaissance to the present day. In 44 bc Gaius Julius Caesar, the Roman leader who ruled the Roman Republic as a dictator, was assassinated . Rome descended into more than ten years of civil war and political upheaval. After Caesar’s heir Gaius Octavius (also known as Octavian) defeated his last rivals, the Senate in 27 bc proclaimed him Augustus, meaning the exalted or holy one. In this way Augustus established the monarchy that became known as the Roman Empire. The Roman Republic, which had lasted nearly 500 years, was dead, never to be revived. The empire would endure for another 500 years until ad 476 (See Ancient Rome). The emperor Augustus reigned from 27 bc to ad 14 and ruled with absolute power. He reestablished political and social stability and launched two centuries of prosperity called the Roman Peace (Pax Romana). Under his rule the Roman state began its transformation into the greatest and most influential political institution in European history. During the first two centuries ad the empire flourished and added new territories, notably ancient Britain, Arabia, and Dacia (present-day Romania). People from the Roman provinces streamed to Rome, where they became soldiers, bureaucrats, senators, and even emperors. Rome developed into the social, economic, and cultural capital of the Mediterranean world. Despite the attention given to tyrannical and often vicious leaders like the emperors Caligula and Nero, most emperors ruled sensibly and competently until military and economic disasters brought on the political instability of the 3rd century ad. The Roman Empire encompassed a huge amount of territory, but also allowed people of many different cultures to retain their heritage into modern times.

White-Collar Crime Essay -- Crime

Businesses are vulnerable to a variety of internal and external crime that affects an organization’s performance. White-collar crime is a problem affecting businesses in the U.S. and around the world, costing billions of dollars in lost revenue every year. This paper will identify the types of employee crimes focusing on theft and the perpetrators; examine the impact to businesses and explore how business can deal with these offenses. Mr. Smith places some extra highlighters and colored paper in his briefcase from the office’s supply closet for young Billy to use on his school project. Joanne has returned to her desk a 15 minutes late from her lunch break and is now surfing the web for airfare while on the phone long distance with her ailing grandmother to discuss plans to see her next month. Leonard supplements his hourly wage from working nights at the gas station by sneaking a couple scratch-off lottery tickets off the roll when the owner isn’t around. Mrs. Sara Swindle has been defrauding union members by diverting dues for her own use. Some of these examples may not necessarily be prosecuted or even discovered but nonetheless are examples of employee theft or white-collar crime. Businesses face a myriad of internal threats for their success; the focus for this paper is theft; including theft of cash, inventory and equipment. Other types of employee crime include: writing company checks, money laundering, processing fraudulent invoices, payroll fraud, falsifying revenue reports, customer identity theft, intellectual property theft, overstated expense reports and credit card fraud (Bressler, 2011). Long before credit card fraud and identity theft, business owners dealt with theft. There is a no more clear exampl... ...activity and its impact on business. The Entrepreneurial Executive, 16, 49-61. Retrieved from http://0-search.proquest.com.oak.indwes.edu/docview/885012416?accountid=6363 Kuratko, D. F., Hornsby, J. S., Naffziger, D. W., & Hodgetts, R. M. (2000). Crime and Small Business: An Exploratory Study of Cost and Prevention Issues in U.S. Firms. Journal Of Small Business Management, 38(3), 1-13. Retrieved from http://0-web.ebscohost.com.oak.indwes.edu/ehost/pdfviewer/pdfviewer?sid=56e11fdb-9475-4a64-9062-e0c057beace7%40sessionmgr11&vid=21&hid=15 Larson, E. (1985, January 14). Crook's tool: Computers turn out to be valuable aid in employee crime --- machines facilitate stealing, extortion and sabotage; west coast's robin hood --- you don't trust anybody. The Wall Street Journal, p. 1. Retrieved from http://0-search.proquest.com.oak.indwes.edu/docview/397889148?accountid=6363

Overcoming an Obstacle Essay

There are many disadvantages and obstacles that can occur through all people. Though they may be a major set back, many people don’t realize that these obstacles can be used to their advantage. Most people encounter an obstacle or disadvantage and give up not knowing it could be turned into something positive. When we are faced with an obstacle, we can all roll up our sleeves and find a way to turn the situation good. For example, the founder of TOMS, Blake Mycoskie turned the obstacle of poverty in many countries into an opportunity to improve the lives of others by creating a for-profit organization which gives them, shoes, glasses, and spreads awareness. The first thing the organization provides is shoes for people in over 50 countries. Whenever someone buys a pair of TOMS shoes, one is given a pair in a different country; this is where the slogan â€Å"One for One† came from. Shoes might not seem important to us but it is extremely important to the people who cannot afford them. Shoes help protect children’s feet from getting hurt and possibly even getting infected. This means the children will not get sick and be healthy enough to attend school. Not having shoes also affects children’s education. Almost every school in any country require shoes as a part of school uniform. If all children received shoes, school attendance would increase by 62%, that’s a huge difference. If education is increased, that would make people more mobile, and may even end poverty. Even if some schools will allow children to attend without shoes, many will still not attend. Most children are ashamed or embarrassed to go without shoes. However, when they are given a pair of shoes, it boosts their confidence. This helps them want to attend school and contribute to their community. Shoes can make a big difference in someone’s life, and even change their world. Second, the organization provides eye care to those who are blind or visually impaired. Anytime someone buys TOMS eyewear, eye care is given to someone in need. Approximately 90% of people who are blind or visually impaired live in developing countries. In total, 285 million individuals are blind or visually impaired. However, with eye care, 80% of those cases can be corrected or prevented. Most people suffer from cataracts, which is the leading cause of blindness. Cataracts can be cured with just a 15-minute surgery, which is paid for when we buy TOMS eyewear.   As we enjoy our new sunglasses, people in other countries are receiving prescription eyewear and medical treatment which helps treat eye injuries and infections. When vision is restored, it gives individuals the opportunity to return to school or work. Adults can get financially stable and no longer require extra care. Of course we all know how important vision is, so giving someone the opportunity to see is a great feeling. There are many other ways to participate, not just buy buying the products, but to put your self in their â€Å"shoes† for a day. Lastly, TOMS also has a certain day out of the year to spread awareness of the way other people live. For example, on April 16, 2013, was â€Å"One day without shoes†. The purpose of this was for everyone to be barefoot for a day, just like children in other countries are everyday. Not only does it spread awareness, but also helps us to appreciate what we have. Another event by TOMS is â€Å"World Sight Day† which was on October 10, 2013. This is when everyone wears his or her TOMS sunglasses, even inside, just to show you were apart of something bigger than yourself. Both events are great ways to show your support, and many more are on their way. Anything can be changed, even obstacles that seem impossible to overcome. Who knew that a pair of shoes could help end poverty? If everyone gave his or her part, the world could make a drastic change. Just because something seems to hard, doesn’t mean it cannot be achieved, it can be as simple as a pair of shoes or an eye exam.

Between Harrison Bergeron and a&P

Tim Kenda English 102 Short Story Essay 2/28/10 Heroism Through Choice When people think of heroes, they often think of muscle bound men in spandex with unrealistic powers of flight, strength, or x-ray vision. But in real life, heroes are often determined based on the smallest of situations and their outcomes. In both of the stories I have chosen (A&P and Harrison Bergeron), the main characters are classified as heroes because of their willingness to defy the authoritive forces around them, whether it be the store manager Lengel in A&P or the Handicapper General in Harrison Bergeron, as well as their willingness to strike out on their own instead of adhering to social norms. In Harrison Bergeron, the main character Harrison stands up to a society that attempts to dull his individual qualities by ripping off his physical handicaps and temporarily liberating all of the oppressed people watching the television for a moment. In A&P, the main character stands up to his dreary, Sunday school teaching boss when he feels as though his boss has embarrassed three female customers in a grocery store. Both Harrison and the cashier pay the price for their defiance (Harrison gets killed and the cashier loses his job), and it is because of the character’s selflessness that the actions appear heroic. Both characters fit the definition of a hero, the cashier for his willingness to lose his job over what he deems an inappropriate action by his manager, and Harrison for ripping off (literally) the shackles that his society has placed on him in a fight to show his individualism. The fact that they performed these actions with no thought towards their own outcome helps outline their true heroic qualities. In the story A&P, the cashier exhibits a heroic quality when he quits his job due to a perceived insult made by his manager to three young ladies. While it first appears to be a dangerous and rash decision (quitting your job over an apparent slight made by your manager to a girl you do not know), the underlying factors actually make this a very heroic choice. When the cashier quits the A&P, he is not quitting as a direct result of that one insult but rather he is quitting because he does not want to work in what he views as a strict and religious workplace. After he quits, he looks back and sees â€Å"Lengel in [his] place in the slot, checking the sheep through. † and then goes on to describe Lengel by saying â€Å"His face was dark gray and his back stiff, as if he’d just had an injection of iron. †(Updike 529). When he sees Lengel in this state, he realizes that moments before that had been him. At the end of the story, the cashier becomes a symbol of the thoughts of many young people during the late fifties and early sixties. He does not want to work in the same dreary place for his whole life. He does not want to be just like his parents and Lengel. And despite that fact that he knows it will be hard, he makes the decision to strike out on his own, and consequently to fight back against what he views as a dreary and depressing reality. That is a hard decision to make, and a heroic one as well. As a result of his actions, the cashier in A&P not only commits a heroic gesture, he also becomes a symbol of the change that was taking place in the late fifties and early sixties. Many young people at that point in time were breaking away from what their parents were doing and were bravely striking off onto their own paths, just like the hero in our story. The overall theme of the story mirrors the same path, showing the drear and the tension and the uncertainty that crept into the American conscious following the start of the cold war and the adolescent urge to do something better than what ones parents did. The cashier represents many of America’s younger generation in that aspect. In the story Harrison Bergeron, the main character is a â€Å"genius and an athlete† and is sent to jail for â€Å"suspicion of plotting to overthrow the government. †(Vonnegut 536). He then breaks out of jail and declares on national television that he is the emperor. Now in our society, these actions would be considered those of a madman or a lunatic. But in his society, Harrison’s actions are very heroic. When Harrison rips off his handicaps and declares to the world he is emperor, he represents the idea that individualism and competition are superior to similarity and monotony. His actions also represent the destruction of the limitations that society has attempted to place on him just because he was different. Also, the fact that he did this and was then killed makes it even more heroic. This shows us that Harrison’s real intent was not to simply take over the world, but rather his intent was to show everyone that they could be different and they could fight the limitations imposed on them. The theme of this story is one of oppression and normalcy, and idea that Harrison attempts to destroy. Harrison becomes a symbol of freedom and liberation, showing us as readers that it is possible to break free of social normalcy despite the possibly grave consequences. In both Harrison Bergeron and A&P the main characters in the story are considered heroic for their willingness to stand up against authority and their ability to commit what they perceive as â€Å"good† actions regardless of the consequences they face. In both stories society is a dull, oppressive place, and the characters fight against the oppression in their own unique ways. And ultimately each character suffers a consequence as a result of their actions. But despite these consequences, which in the story were apparent before the characters committed their actions, both characters made their choices based on what they believed was right. This is why the cashier and Harrison are both heroic figures in their stories. Works Cited 1. Updike, John. _A&P. Literature and its Writers. Ed. _Ann Charters, Samuel Charters. Bedford/St. Martins, Boston. 2009. 2. Vonnegut, Kurt. _Harrison Bergeron. Literature and its Writers. _Ed. Ann Charters, Samuel Charters. Bedford/St Martins, Boston. 2009.

Qualities that a husband should have

Who will be the person I spend my life with? Before we even think about marriage, we should think about the quality of a guy that we should marry. So, do you have a dream guy? Here, I would Like to share the qualities that a husband should have. 1st of all, he must have faith In God. He should be the one that gulled you In knowing your religion better. By choosing a religious guy, you can avoid yourselves from doing wrong thing such as premarital marriage. Besides, a religious guy will treat you right because every religion forbids us from doing wrong things before marriage.Besides, I'm sure all of us want a caring and loving man. Imagine, you had just arrived from a hard day of work; your caring husband has already prepared you dinner. How sweet is that? A caring man will also take charge of his responsibility and he will not let you do everything alone. He can help to pay the bills, doing housework and taking care of your children. He can even help to take off your clothes! =P Hone sty, loyalty and trust, these are the three main recipes for a happily ever after. Never ever marry a guy that cannot be trusted, loyal and honest.But if oh do, you'll be like living in hell. Who want to marry a guy that play â€Å"wood -three†? Other than that, having a dishonest husband will only make you live in tears. I believe that every lie a husband make is similar to a pierce to our heart with a samurai sword. And if you can trust your husband, you will not have to worry about him. Last but not least, make sure he has a good Job and high salary. Nowadays, we cannot say that money is not important because we need money to survive in this modern era. I'm sure most of us, girls will be successful is the future.So, it's harder for you to find a man that can support your expenses. We should be able to depend on our husband and our husband should not depend on us for money. I would like to have branded handbags, watches, and clothes In the future. For girls, this Is why we study hard now right, so that we can have a good salary In the future? I'm sure we will go shopping here, shopping there, shopping here and everywhere. A husband with a handsome salary is Just like a bonus! As for the conclusion, marry a man that you love. Love can overcome anything. Love can change everything.If you love each other, you can overcome any difficulties. Remember, perfect guys do not exist, but there Is always an Imperfect guy which Is perfect for you. Who knows, you Mr.. Right Is Just right In front of you? Thank you. Qualities that a husband should have By grammaticalness some of us might already be married. Married? Be married to whom? Has it ever do you have a dream guy? Here, I would like to share the qualities that a husband should have. 1st of all, he must have faith in God. He should be the one that guide you in knowing your religion better.By choosing a religious guy, you can avoid you had Just arrived from a hard day of work; your caring husband has already y ou do, you'll be like living in hell. Who want to marry a guy that play â€Å"wood -three†? Branded handbags, watches, and clothes in the future. For girls, this is why we study hard now right, so that we can have a good salary in the future? I'm sure we will go you can overcome any difficulties. Remember, perfect guys do not exist, but there is always an imperfect guy which is perfect for you. Who knows, you Mr.. Right is Just right in front of you? Thank you.

Application task Essay Example | Topics and Well Written Essays - 500 words

Application task - Essay Example There is an example of how to use non-countable noun: Let me give you some advice (not an advice). In this question, 'information' is a non-countable noun, so it does not take plural form, so we need ‘information’. 2. 1) I walk and then take the subway 2) Jack asked about 'every day'. It is a general fact (rountine), so we have to use simple present tense verbs instead of present progressive tense. In general, simple present tense is used for events or situations that exist always, usually, and habitually. We also use the simple present to narrate events in sequence. On the other hand, present progressive tense is used for actions (verbs) that are in progress during a particular time, so actions are still taking place and have not ended yet. The tenses say that an action being before, is in progress during, and contiues after another time or action. In this case, Jack uses ‘every day’ which refers to habitual action – rountine -, so we need ‘wal k’ and ‘take’. 3. 1) It was such a good movie. Or It was so good. 2) ‘Such’ is used when the object being talked about comes after the adjective; hence, ‘such’, followed by a or an, is used before an adjective and noun – for example, such a long time, such a good idea, such a nice guy, such a wonderful day (such+ adjective + noun). When we use ‘such’ with a plural countable noun, we don’t use ‘a’ or ‘an’ after ‘such’.

Accounting in its organisational context Essay Example | Topics and Well Written Essays - 1750 words

Accounting in its organisational context - Essay Example Admittedly, many people dislike change. Thus, the popularity of the traditional costing accounting method still persists until today. The following will explain in detail the many advantages and disadvantages of using the new costing accounting method called Activity Based Costing when contrasted and compared with the Traditional Cost accounting method.Many companies in the United States have shifted from to Activity Based Costing. The prior costing method normally used is the traditional based costing. However, the Activity based costing uses several pre -determined cost drivers that include materials bought to service the customers. In addition, the new activity based costing method is better than the traditional costing method because this new costing method distributes the total estimated cost of service organisation using the daily service activities (Caplan et al., 2005; p1). Furthermore, Activity based costing is a better costing method as compared to the traditional costing method if the service organisation has many different products to market. In a nutshell, activity based costing is better than the traditional method of allocating total costs because it uses activities as the stepping stone to reach the main purpose of setting up a business which is to generate profits. Finally, activity based costing is a preferred choice because it does not stop its tracks after it manages costs (Krumwiede & Roth, 2004; p 1).The prior costing method normally used is the traditional based costing. There are main features for service organizations in both the United States and the United Kingdom that differentiate it from the traditional method of accounting. One of the main features that distinguishes it as a better costing method is that it has many cost cools unlike the traditional costing method. The traditional costing method normally uses only one or two cost pools. The most popular cost pool under the traditional costing method is that total cost is divided by the total number of hours to arrive at a per hour rate. Then the actual number of hours spent for servicing a specific customer service order is multiplied by the pre -determined hourly customer service rate to arrive at the actual cost (Hussein, 2004; p 1).However, the Activity based costing uses several pre -determined cost drivers that include materials bought to service the customers. Also, the number of machine set ups used to repair a car in a car repair centre is one cost driver that that has made this costing method a success. In addition, the number of inspections that have been done in order to determine if the repair shop employees are doing their jobs to comply with the minimum benchmark in terms of job cost and quality is another cost driver that puts activity based costing in high demand. This is also used in the traditional cost accounting method (Lewis, 1993; p. 1) .In addition, the new activity based costing method is

What makes a property sustainable and how could we increase the Essay - 1

What makes a property sustainable and how could we increase the percentage of the building stock that is sustainable - Essay Example This calls for efficiency in technology supply and change in lifestyles in managing the type and resources present in a country. The usage of resources further depends on the environmental awareness, learning experiences, the value and availability of the resource, type of household and normative pressure. Property sustainability is affected by product manufacturing and assembly, building structure, maintenance system, waste disposition, material extraction, and replacement (Bulg, Leimgruber, Huni and Scholz 2009). The 2008 financial crisis that hit the world led to weakening of the housing markets and vulnerable populations, and this called for planners to redesign programs that promote sustainable home ownership. The move helped to lower risks, protect the environment while assuring robust returns to investors as they are less prone to shortfalls in returns. The major concern is usually technology, ecology and green performance. This implies that social infrastructure should be able to satisfy the present generation while posing no threat to the future generation. Thus, sustainable property should enable human systems in realizing their capabilities without posing any social inequality (Lorenz and Lutzkendorf 2005). The increase in carbon dioxide emissions is propelled by the energy used by people in heating, lighting and running the daily activities. Given that these emissions pose a serious and adverse effect on the climate change, an effective remedy to this menace needs to be developed. In this effect, initiatives that ensure that homes minimize the use of energy through building of sustainable property help to combat the emissions. Facilitated by the Sustainable Home Code, planners have introduced the buildings are constructed upon codes that enhance a greener way of living thus benefiting the society at large. There has been

Popular World Music Essay Example | Topics and Well Written Essays - 250 words

Popular World Music - Essay Example This is because the camera angles are shot from above viewing the cleavage of a woman, females bending in front of the cameras, and the camera looking up from below which is forbidden in numerous cultures as it is similar to looking up a dress. In addition, according to xStephhhXx, (1), numerous music videos are filled with images having shots where bodies of the females are showered with money, indicating that the women’s bodies can be controlled and bought by men. This is mostly common in the hip-hop music videos and the pornographic images in the videos form a cultural environment that inspires ferocious behavior by a number of men towards women. The images are not innocent, but the narratives they tell are firmly implicated in the power and gender relations of our culture. Knowing that the media is an influential tool that has so much power to influence how individuals behave and think in the society, and how we describe others and ourselves. Watching such music videos is not a simple thing to sit through, since music videos are a collection of numerous troubling clips displaying the extreme insolence given to women in the domain of music

Why are Nigerians easily affect by HIV Essay Example | Topics and Well Written Essays - 2000 words

Why are Nigerians easily affect by HIV - Essay Example In 2005, the number escalated to 2,20,000 deaths. In Nigeria prevalence levels of the acquired immunodeficiency syndrome (AIDs) caused by the human immunodeficiency virus (HIV), are highest among young people, especially women between the ages of 20 and 29 years. However, there are differences on a regional as well as state level basis, attributed to the marked social and ethnocultural differences at these levels. According to Deji et al (2007: 10), the prevalence â€Å"ranged from a low of 2.3% in the south west to a high of 7% in the north central regions†. At State level, the variations are wider; as in Osun and Ogun the prevalence of the disease among pregnant women was 1.2% and 1.5% respectively, as compared to 9.3% in Benue and 12% in Cross River. Projections show that by 2009, some five million Nigerians would have developed AIDs, since the disease takes up to ten years to develop fully into AIDs after the onset of infection. Surveys indicate that both urban and rural areas are affected (Sofo et al, 2003: 14). Nigeria’s government predicts that from 2007 to 2011, the adult prevalence of HIV/ AIDs will reach as high as 26% and up to 15 million people will be infected. By 2011, around 10 million Nigerians would have died from AIDs, and Nigeria would overtake South Africa as the African continent’s most AIDs-affected nation (Rotberb, 2007: 25). Before 2011, it would not be possible to stop the escalation of the disease, but an improved availability of treatment with antiretroviral drugs and better healh infrastructure, would help to increase the life span of sufferers. However, slowing the spread of HIV/ AIDs is considered to be crucial in controlling the disease. Professor Rasheed A. Bakare, an accomplished microbiologist and venereologist has stated in an interview (Annals, 2005: 48) that in Ibadan which is the capital city of Oyo State in Nigeria, Africa, the most common agents responsible for sexually

Information system and types Essay Example for Free

Information system and types Essay For this paper I was asked to define an information system and types of information systems, Provide three examples of information systems used in real life and tell us what type of information systems they are and how are they related to the learning objectives for this module. I have picked three examples of information systems in real life applications, they are: Pandora radio (decision support system), cashier register (transaction processing system) and Facebook (office automation system). Information system are vital to knowledge management, they provide a simple system to ensure the success of not only businesses, but national defense as well. * Define an information system and types of information systems An information system is the interaction between people, processes, data and technology. Information systems are also any combination of information technology and peoples activity that support operations, management and decision making. Let’s now look at the three different types of information systems that I will use for my real life examples. Transaction Processing System: TPS stands for Transaction Processing System, and is the most well-known example. TPS is best recognized by any type of system that utilizes bank card processing. Any time a person pays for goods or services via their bank card, the transaction is sent to the bank. The bank in turn either approves or denies this transaction. The key point to notice in this type of system is that it guarantees that either the transaction completely succeeds or completely fails. This type of system is used in many types of systems though, and not just limited to financial transactions. (Mills, Kevin (June 30, 2011) IT Collaborate: Information Systems used in Modern Business. Retrieved January 7, 2013 from http://www.itcollaborate.com/71/information-systems-used-in-modern-business/) Decision Support System: In its most simple form, the DSS can be found in many types of automatic text completion systems. One of the most popular forms of this system is Google Suggest. Google Suggest is a type of auto complete feature that completes your search phrase based on the majority of searches it has based on what has already been entered by the user. . (Mills, Kevin (June 30, 2011) IT Collaborate: Information Systems used in Modern Business. Retrieved January  7, 2013 from http://www.itcollaborate.com/71/information-systems-used-in-modern-business/) Office Automation System: Office automation systems can take many forms, but their primary function remains the same throughout, and that is to facilitate information exchange between people in an organization. Some of these systems may include word processors, spreadsheets, email clients, file sharing systems, databases, etc. The main benefit behind this type of technology is that the more freely that information flows around an office, the more productive the environment is. With the increase in production, the organization can raise its profits considerably as the efficiency of data exchange increases, allowing a decrease in the time it takes to deliver the product to the customer. (Mills, Kevin (June 30, 2011) IT Collaborate: Information Systems used in Modern Business. Retrieved January 7, 2013 from http://www.itcollaborate.com/71/information-systems-used-in-modern-business/) * Provide three examples of information systems used in real life and tell us what type of information systems they are Pandora radio is a decision support system and I will explain why. The decision support system uses an auto complete feature like we learned earlier, it memorizes what you have previously searched or looked at. Pandora radio has a like button and a do not like button so the user can filter out what he or she likes/dislikes. The application remembers the genre and artists the user has previously liked to create the ultimate playlist. This decision support system has created a more efficient way of listening to music, no more stopping and hitting the next button. The Cash register is the ultimate transaction processing system. It creates a simple bond between consumer and supplier, in turn creating a fast and effective way of purchasing goods. Like the definition above, this transaction processing system guarantees a â€Å"no or go† scenario that is easy to understand. This system creates a simple transaction log that is easy for operators, management and owners to gather information. Facebook is an online database that provides information to every user on a continual basis. Facebook is always updating within seconds of a user posting information and how does this coincide with the office  automation system? The information from Facebook gives the users a constant information flow, thus increasing data that can be dispersed efficiently. * How is this related to the learning objectives of this module? The objectives of this module where to define the key principles of knowledge management define the different types of information systems and be able to differentiate between data, knowledge and information. When you break down the information systems that I have covered, you can see data, information and knowledge. Facebook is a database that disperses information and knowledge, a cash register stockpiles information by creating transaction receipts for future knowledge of store purchases and Pandora uses knowledge to remember what the user has previously â€Å"like† or disliked† to create a positive environment. So with these examples, you have the three main ingredients of knowledge management. Without data, information and knowledge, we can’t continue to create more efficient information systems for years to come. REFRENCES Mills, Kevin (June 30, 2011) IT Collaborate: Information Systems used in Modern Business. Retrieved January 7, 2013 from http://www.itcollaborate.com/71/information-systems-used-in-modern-business/

Effect Customers Perception Brand Image Of Fmcg Companies Marketing Essay

Effect Customers Perception Brand Image Of Fmcg Companies Marketing Essay In the midst of rapid globalisation and increasing access to information, companies are acknowledging the importance of being socially responsible. Corporate Social Responsibility (CSR) broadly includes social, ethical and environmental responsibilities towards the society (Polonsky and Jevons, 2009). It refers to the triple bottom line, referring to expanding the traditional meaning of organisational success to accommodate ecological and social performance. Research shows pursuing a socially responsible mindset leads to numerous benefits (Butler, 2006; Burke Logsdon, 1996). CSR also increasingly plays an important role in consumer attitudes towards the company and brand as a whole. The brand of a company plays an essential role in building an identity, differentiating the value offering, and more importantly, drawing a larger customer base. The brand image of a company refers to a customers perception of its brand in totality. In the past couple of years, social responsibility has been incorporated with the entrepreneurial characteristics of an organisation, leading to the conceptualisation of a new term called Corporate Social Entrepreneurship (CSE). It is a relatively new phenomenon related to integrating social considerations into a companys business operations. CSE is a process aimed at enabling business to develop more advanced and powerful forms of CSR (Austin and Reficco, 2009). Multinational Companies (MNCs) producing Fast Moving Consumer Goods (FMCG) have been particularly active in displaying CSE in order to uplift the rural sections of the developing society. Being a relatively new concept, the specific impact of Corporate Social Entrepreneurship on the consumer outlook towards the corporate and product brand has yet to be researched in detail. This research attempts to explore this relationship and gain a better understanding of CSE. Adapting the theoretical framework used by Poolthong and Mandhachitara (2009), explained under the literature review, a quantitative study will be conducted to examine the effect of an MNCs CSE activities on its brand image. RESEARCH OBJECTIVES To gain insight into the impact of CSE on customers perception of the companys brand and their brand associations, taking Multinational Companies (MNCs) in the FMCG sector as an example. LITERATURE REVIEW Corporate Social Responsibility (CSR) The concept of Corporate Social Responsibility (CSR) has gained a lot of importance among stakeholders and in the corporate world in the past few years. Modern literature on the concept can be traced back to the 1950s (Bowen, 1953; Eells, 1956; Heald, 1957), while formal definitions came about from the 1970s (Johnson, 1971; Carroll, 1979; Epstein, 1987). The most popular and widely accepted definition of CSR was given by Archie Carroll in 1979: The social responsibility of business encompasses the economic, legal, ethical, and discretionary expectations that society has of organizations at a given point in time (Carroll, 1979, p.500). From a business perspective, this definition forms the basis of CSR, termed as the Triple P Concept of People, Planet and Profit. In todays global nature of the corporate environment, firms are increasingly recognising CSR more as a core activity rather than a peripheral one. This growing importance of CSR can be attributed to changing societal expectations, growing affluence of consumers and rapid globalisation (Werther Chandler, 2005). BRAND IMAGE The term brand can be defined as a name, term, sign, symbol, or design, or combination of them which is intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competitors (Kotler, 1991, p.442). Brand Image is considered to be an important aspect of marketing and was the first consumer brand perception recognised in marketing literature (Gardner Levy, 1955). It is defined as the perceptions about a brand as reflected by the brand associations held in consumer memory (Keller, 1993, p.3). These brand associations refer to perceptions of brand quality and attitudes. The brand image is considered independent of the functional product offering; it gives the product a human element. The Branding Law of CSR Recent literature identifies how a company can differentiate itself and can gain a competitive advantage by linking the brand to CSR (Brammer Millington, 2006; Du et al., 2007). The brand image of a company is greatly affected by the degree of social responsibility it shows. CSR helps a company establish social legitimacy in the eyes of the customer. In their paper, Werther and Chandler explored strategic CSR as a means of achieving global brand insurance. A CSR driven approach of a firm increases the brand-user bond and reduces the brands weakness to other organisational shortcomings (Werther Chandler, 2005). This relationship between the brand value of a firm and the importance on CSR to it can be represented as The Branding Law of Corporate Social Responsibility: The importance of CSR to any organization is directly related, and rises in proportion, to the value of the firms global brand (Werther Chandler, 2005, p.321). CORPORATE SOCIAL ENTREPRENEURSHIP (CSE) Until recently, an organisations involvement in CSR was limited to being certified by social and environmental standards, having a well-established community welfare programme and so on. However, increasing global awareness has led companies to take their social responsibility to the next level. Organisations will have to explore the imagination and initiative of individual employees; and this had led to the emergence of a revolutionary concept that would enable firms to accelerate and develop their CSR initiatives. This term is called Corporate Social Entrepreneurship (CSE). CSE draws from the key concepts of corporate entrepreneurship, and social entrepreneurship. Corporate entrepreneurship refers to identifying and utilizing new business opportunities through innovative use of resources and strategies. Simultaneously, social entrepreneurship was defined by J. Gregory Dees as an innovative activity with a social purpose in either the private or nonprofit sector, or across both (Dee s, 1998). However, unlike either of these terms, CSE involves mobilizing organizational resources as well as creating social and economic value. It can be defined as the process of extending the firms domain of competence and corresponding opportunity set through innovative leveraging of resources, both within and outside its direct control, aimed at the simultaneous creation of economic and social value (Austin et al., 2005). The Multinational Companies are today recognizing the bottom of developing markets, termed as the base of the pyramid as having a higher potential than the saturated developed markets through disruptive innovation (Hart Christensen, 2002). This forms the basis of CSE, aiming at targeting new sections of the market for economic benefit through social upliftment. Fast Moving Consumer Goods (FMCG) Companies and CSE Multinational Companies (MNCs) in the FMCG Industry have been active in CSE initiatives in relation to the rest of the corporate world. Saroja Subrahmanyan and J. Tomas Gomez-Arias, in their paper in 2008, identify the efforts made by FMCG companies to target consumers at the bottom of the pyramid. Hindustan Unilever in India was one of the first companies to introduce products in smaller sizes to the rural section of the country. A network of women from rural backgrounds was formed and they were directed to sell Unilever products in sachets door-to-door. Also, Kissan, owned by Hindustan Unilever, buys farm produce as raw material for its products. Danone, the French company partnered with a number of Non Government Organisations (NGOs) to sell yogurt in Bangladesh and South Africa (Subrahmanyan Gomez-Arias, 2008). CONCEPTUAL FRAMEWORK In their paper in 2009, Yaowalak Poolthong and Rujirutana Mandhachitara studied the effect CSR activities had on perceived service quality and brand effect, and the role of trust in establishing a link between perceived service quality and brand effect in the Thai retail banking sector. Garcia de los Salmones et al. (2005) found a direct relationship between a companys CSR behavior and the customers perception of service quality. In turn, the study by Poolthong and Mandhachitara (2009) displayed a positive relationship between perceived service quality and trust in the company, thus leading to a positive brand effect. Simultaneously, a considerable number of studies have found a direct relation between CSR and customers attitudes towards the company (Bhattacharya and Sen, 2003; Brown and Dacin, 1997), thus representing a positive effect of CSR on brand effect. Based on this framework, the proposed research study will attempt to gain an understanding of the effect of Corporate Social Entrepreneurship (CSE) on the brand image of an FMCG company (Figure 1). Adapted from: Poolthong, Y., and Mandhachitara, R. (2009). Customer expectations of CSR, perceived service quality and brand effect in Thai retail banking. International Journal of Bank Marketing, 27 (6), 408-427. Evident from the corresponding literature, research exploring the concept of CSE is relatively new and has been gradually picking up pace. The specific effect of CSE on the company from the customers point of view is yet to be looked into in detail and this study makes an effort to understand the same, giving valuable insight into using strategic CSR and CSE as a marketing tool. Using the framework given above, this study will try to answer the following research questions: Do CSE activities of a company have a positive relationship with the customers perception of company brand image? How significant is CSE to develop a favourable brand image for an FMCG company from the customers point of view? METHODOLOGY Luck and Rubin (1987) state that a good rule in all research is parsimony; using only meaningful data. This study aims to explore and evaluate the effect CSE activities has on customers perception of brand image, taking the FMCG sector as an example. This research will first use secondary sources of information to gain insight into role played by MNCs in the FMCG sector with respect to social responsibility. Secondary data plays an important role in establishing a background to primary research (Newson-Smith, 1988). Appropriate journals, articles and other publications will be used to understand previous studies conducted analysing the relationship between social responsibility and brand associations made by consumers. Through this source, a pre-existing questionnaire will be adapted in order to gather primary data. Being a quantitative study, a survey method will be used by means of a questionnaire. According to John Webb (2003), survey research is appropriate for gathering data on attitudes, opinions, respondent knowledge and awareness etc. After looking for an appropriate questionnaire linking CSR and brand image, it will be adapted to devise an appropriate questionnaire analysing customers attitude towards an FMCG companys CSE initiatives. The possible options available to use questionnaires are personal interviews, telephone interviews, mail questionnaires, and e-questionnaires. Given the time and cost constraints, using an e-questionnaire is the most effective and appropriate method of data collection. Emailing questionnaires to respondents has become an increasingly popular method of data collection. In this proposed research study, questionnaires will be emailed to the sample population. Alternatively, online survey software like www.kwiksurveys.com or www.freeonlinesurveys.com may be used to create convenient and hassle-free questionnaires. In this case, using an e-questionnaire is the most appropriate due to advantages of instantaneous delivery, quick responses and convenience for the respondent Kumar et al., 1999). Apart from this, increasing global access to the internet enables easy reach to the targeted respondents. However, using this method poses the limitation of respondents interpreting questions differently along with a high risk of not responding. With regard to the sample size of the study, a total of at least 100 filled questionnaires is aimed at, to minimize the sampling error. Using a judgement sampling technique, consumers of FMCG products on a global level will be identified to fill the questionnaire. Additional respondents will be reached through the snowball sampling, where one respondent may lead the researcher to other potential respondents (Marshall, 1996). The reason behind selecting FMCG consumers for this study is simply based on the high degree of activity of FMCG companies with regard to CSE and the fact that a large number of common people use some variety of an FMCG. This is ensures ease in reaching these consumers, leading to more reliable results. Based on the data collected, the data analysis software called Statistical Package for Social Sciences (SPSS) will be used to organise and interpret the information. Factor Analysis will be used to reduce the number of variables to a few constructs. Following this, cluster analysis will be used to identify clusters of relevant scales for the proposed research. Regression analysis will then be used to establish the nature and strength of the relationship between CSE and brand image. Ethical considerations will be made in the process of gathering data. A section describing the key aspects and primary motivation to carry out the research will be put in before the questionnaire. Additionally, complete anonymity of the respondents will be maintained throughout this study. Supported by the framework proposed by Poolthong and Mandhachitara (2009) and related literature about CSE and brand image of a company, this research proposes to find a positive effect of a CSE mindset of a company on the customers perception of the brand in totality. It will enable researchers further explore the nature of Corporate Social Entrepreneurship from the point of view of a customer. Also, FMCG marketers will be able to evaluate the significance of CSE in marketing communications. GANTT CHART The following chart outlines the schedule of activities in conducting this masters thesis. The dissertation period begins in the month of June with the submission of the final dissertation on September 6th 2010. TASK Background Reading Preparation of Literature Review Desk Research Collecting Data Analysing Data Writing Data Analysis Preparing Background Information Writing Research Methodology Writing Discussion Writing Conclusion Revision of Chapters Completing First Draft Final Changes and Improvements Binding   WEEKS 1 2 3 4 5 6 7 8 9 10 11 12 Jun Jul Aug