Sunday, May 24, 2020

Tata Stimulation Game Essay - 1292 Words

The strategy simulation game is to provide insightful information with different scenarios which help in understanding the differences in different market structures of monopoly, oligopoly, monopolistic competition, and perfect competition. The overall goal of the simulation games is to maximize Quasar’s profits and be competitive by making decision on strategies in dynamic market conditions. Simply, the total revenue minus the total costs is the method to calculate a firm’s profit. However, the company also has to consider how the sales price will affect the demand. The simulation game shows that when the price is set too high, the demand will be low, vice versa. When the company set the price within the average total cost curve and†¦show more content†¦The second scenario is to determine how the production processes can affect the company profit. When the demand rises, I think that upgrading production process in machineries can improve the operation ef ficiency and effectiveness. Therefore, I choose to upgrade the production process and reset the price at $2200 which generates $2.21 profits with 9.4 million units in demand. Advertising is the most effective methods to increase sales and detailed planned marketing strategies can assist companies in reviewing their existing position with foresight long term competitive advantages (Dibb, 2002). Long-term brand value creation through advertising has positive effect on brand choice because â€Å"advertising is used to inform consumers about features and benefits, to strategically position a brand and to build awareness† (Jedidi, Mela, Gupta, 1999; Low Mohr, 2000, p.3). This reflects that the simulation game’s demand changes according to the advertising investment made. If the advertising budget is reduced, the demand shows reduction too. Advertising acts as a communications platform that educate customers about the company and the products which generate more sales (Kotler Keller, 2009). Upgrading production process can be done in two ways. One way is through upgrading existing tangible resources such as equipment and supplies, and the other way is to upgrading through intangible resources such asShow MoreRelatedAutomobile Safety : A Biggest Threat For Law Makers All Over The Globe997 Words   |  4 Pagesconcern for law makers all over the globe. Laws and regulations in the automobile markets have affected Tata Motors Limited operations on the local or global stages. Employment laws have seen the number of employees in the company grow increasing productivity and increase in revenue. †¢ Environmental factors– Automobile sector is seen as the biggest culprit damaging the environment. ( Booze, 2015) Tata Motors has been manufacturing vehicles in accord to the norms of standards of emissions within differentRead MoreTata Nano Case Study4369 Words   |  18 PagesReport Submitted on the Technology of â€Å"Tata Nano Car† As Part of the Course Managing Technology for Competitiveness PREPARED BY Choidup Dorji (113378) Wangmo Chador (113377) Pishenbay Adilbaevich Umirbekov (113417) Nipu Kumar Nath (112889) Christian Riisager (112846) 1 Executive Summary The study of Tata Nano car technology has demonstrated the fact that how a technological revolution has taken place in Automobile sector by the introduction of Tata Nano car in the market. It is 2 feetRead MoreTata Motors Swot Analysis7302 Words   |  30 PagesMANAGEMENT PROJECT SWOT AND STEEPLED ANALYSIS OF TATA MOTORS BY: Kosuru Sai Malleswar (SC09B093) Dhruti Ranjan Gaan (SC09B017) Kshitiz Sinha (SC09B125) Kumar Harshit (SC09B144) L. Deepak (SC09B074) 1|Page TABLE OF CONTENTS ABSTRACT.................................................................................................................................................. 3 INTRODUCTION ..................................................................................Read MoreStrategic Analysis of Tata Motors11233 Words   |  45 PagesCapitalizing on Tata Motor’s Success 20 Conclusion 21 Works cited 22 appendix A, B, C, D, E 24 Introduction Established under the parent company, Tata Group, in 1945, Tata Motors Limited has become India’s largest automobile company. It was the first Indian automobile company to list on the New York Stock Exchange. Tata Motors began manufacturing commercial vehicles in 1954 with a 15-year collaboration agreement with Daimler Benz of Germany. This partnership has led Tata Motors to not onlyRead MoreStarbucks Case Study : Starbucks Case3597 Words   |  15 PagesSTARBUCKS CASE Introduction The Indian coffee is said to offer a subtle balance of refinement and stimulation. Just light and not too acidic, these coffees exude a distinct full-bodied taste and a fine bouquet. It has a rich cultural flavour too. With over 170,000 coffee fields in India, growing nearly 900,000 acres of coffee plantations, India is the 5th largest maker of coffee in the world, out of which 75% is exported. The domestic market for coffee in India is $160 million, making it the secondRead MoreIndian Aviation Industry : The Indian Domestic Aviation Market3000 Words   |  12 Pagesimproving air connectivity in tier-1, tier-2 cities as one of government’s primary priorities and envisages investment over $12 billion by 2017, 80% of which is private investment. The results are already being seen as two new airlines Air Asia and Tata SIA starting operations while Etihad investing $350 million into Jet Airways. FDI will provide much needed boost to the industry and increase the viability of new trends like low cost airports and airlines in the country. Coupled with the unfortunateRead MoreNegative Influence of Virtual Reality3058 Words   |  13 Pageslead to physical, emotional and social damages for its user or even addiction comparable with drugs. For example there are games, such as ‘Second Life’ (a virtual imaginary world similar to the real world) that may lead to the user’s strong addiction to it and there is a high probability of the user cutting himself/herself off from the real society. ‘The overpowering stimulation and excitement that Virtual Reality produces can lull the imagination and numb sympathetic feelings for pain and suffering’Read MoreSexual Abuse And Its Effects On Children Essay3457 Words   |  14 PagesChild sexual abuse is any interaction between a child and an adult (or another child) in which the child is used for the sexual sti mulation of the perpetrator or an observer. According to the Indian law, anybody below the age of 18 years is defined as a child. Child sexual abuse has long remained a topic of taboo, until recently where people have shown openness to be aware of its prevalence and its effects on children. People have found it difficult to acknowledge the fact that sexual abuse of childrenRead MoreMarket Segmentation9161 Words   |  37 Pagesdominant players in these segments. With the launch of Tata Nano with a price range of 1lakh the outlook of this segment has changed. This segment is sometimes referred to as the small car segment. Competition in this segment is extreme in Indian market. ~ 10 ~ Maruti 800 (Budget Car Segment) Compact car segmentIt lies between budget car and family car. Preferred price range is between Rs 3 to 4.5 lakh. Maruti Zen, Fiat Uno, Tata Indica, Santro, Matiz is some of the dominant playersRead MoreLanguage Development of a Child from Birth to 5 Years9413 Words   |  38 PagesShe often plays in make believe worlds. Her clarity of speech is about 90%. Case Study 12 Zaid is 3.2 years old. He was born in October 2003. He belongs to a Lower class, Muslim family. He is living in a poor language environment with little stimulation. He began school this year and there has been a vast improvement in his language capabilities. He now has a vocabulary of over 1000 words. He uses prepositions; he can understand certain conjugations of verbs like the ‘ing’ ending. He often plays

Monday, May 18, 2020

Research On Diabetes And Its Effects On The Lives Of The...

Living in the 21st century, it may seem like a miracle that the people of the past survived at all. Medical procedures and beliefs at that time were often unscientific and illogical, and disease was rampant. However, new evidence suggests that our own modern understanding of medicine is also quite flawed. Research done on traditionally deadly diseases show that these illnesses may have given an evolutionary advantage to the people of the past. For one, research on hemochromatosis has not only shown that the disease helps to prevent infection, but has also challenged accepted medical processes. Research on diabetes has led to the discovery of another part of our history in which excess amounts of sugar would have been beneficial. Research on favism has shown both the dangers and benefits of plants and disease, especially among certain populations. Indeed, hemochromatosis, diabetes, and favism all have genetic components that played a role in early man’s survival and in our mode rn-day medical research. Rusting may seem like an issue specific to the Tin Man, but it is more common than most believe. Hemochromatosis is a hereditary disease that disrupts iron metabolism, leading to massive amounts of iron in the blood and the liver. Excess amounts of iron damages joints, major organs, and body chemistry, and can eventually lead to liver damage, heart failure, diabetes, arthritis and cancer. First described by Armand Trousseau in 1865, the disease was originally thought to beShow MoreRelatedDiabetes: Getting to Know it Better1435 Words   |  6 PagesDiabetes has become a prevalent disease, due to its drastic increase in diagnosis since the turn of the 21st century. People of all skin color, social class, or ethnicity can fall prey to this lifelong illness. Individuals that do not have diabetes believe that that they know all the basics and precautions of diabetes, but in all reality many people know very little about what diabetes really is. Understanding what diabetes is, can lead to the knowledge of diabetes association with other diseasesRead MoreWe Need to Get Rid of Animal Testing742 Words   |  3 Pages21st Century In the 21st century I would get rid of animal testing .Animal research has had a vital role in many scientific and medical advances of the past century and continues to aid our understanding of various diseases throughout the world. There are countless reasons why I would personally get rid of animal testing. Just like everything there are advantages and disadvantages. For example the internet is advantageous because you can find useful information about your city, your homework andRead MoreThe Pros And Cons Of Animal Rights1601 Words   |  7 Pagesphilosophy or idea that all animals should be able to live a life free from human exploitation pain and suffering. According to Gale † The idea of animal rights has roots in ancient times. In Greek philosophy, the animists believed that both animals and people had souls. The vitalists believed that humans were animals but at the top of the chain and could use animals for their benefit.† ( Animals Rights, par.2). In the early twentieth century in the United States, there was no law that regards toRead MoreThe Role of Nursing In The Global Community Essay examples1339 Words   |  6 Pagesinternational community organizations on behalf of the African co mmunity from anywhere in the world. Funding and education are necessary for this well needed community in order to assist in a caring and positive manner to combat their diagnosis of diabetes or related symptoms. With the increase in world-wide travel, infectious diseases now spread across the world at an alarming rate. Madeline Leininger, a well-known theorist in nursing, stated that â€Å"globalization implies an ethical and moral obligationRead MoreMaggot Therapy5739 Words   |  23 PagesVolume 3, Issue 2, March 2009  © Diabetes Technology Society Journal of Diabetes Science and Technology REVIEW ARTICLE Maggot Therapy Takes Us Back to the Future of Wound Care: New and Improved Maggot Therapy for the 21st Century Ronald A. Sherman, M.D., M.Sc., D.T.M.H. Abstract In the 21st century, eighty years after William Baer presented his groundbreaking work treating bone and soft tissue infections with live maggots, thousands of therapists around the globe have rediscovered theRead More Prevention of Obesity Essay1265 Words   |  6 PagesThis Neighbourhood Study aims to research the profile of Hillingdon Borough in relation to the prevention of obesity. An insight into the prevalence of obesity as well as the causes and its effects shall be evaluated. Public health strategies on the prevention of obesity and its effects in relation to Government strategies shall be addressed. A snapshot about the role of the nurse as an educator in relation to this public health issue as well as strategies formulated by Hillingdon PCT to preventRead MoreOutline Of The Benefits Of Breastfeeding1508 Words   |  7 Pagesfor an infants’ health A. Mortality and sudden infant death syndrome B. Reduces overweight and obesity a. Reduces the risk of diabetes C. Reduces the risk of childhood leukemia D. Neurodevelopmental outcomes II. The array of health benefits for the mother A. Longer periods of amenorrhea B. Lowers the risk of breast and ovarian cancer C. Lowers the risk of type 2 diabetes D. Reduces maternal depression III. Bonding time for mother and baby Conclusion: The decision of whether or not to breastfeedRead MoreObesity and Its Related Issues1510 Words   |  6 PagesObesity and its related issues; diabetes, coronary disease, osteo-disease, and liver and renal failure, is an endemic problem in contemporary American society. So much so, for instance, that First Lady Michelle Obama has announced an initiative fighting obesity. She, too, is calling obesity an epidemic and one of the greatest threats to the future health of the United States. Her approach is multifaceted, concentrating on education, availability of healthy foods, and exercise programs for youth soRead MoreHealth Care Spending in America Essay1421 Words   |  6 Pagesgrowth. Healthcare spending growth rate trends show astounding estimates. Since 1960, spending has risen from $27 billion ($143 per capita, 5.1% pf GDP) to amazing $1,678.9 billion ($5,670 per capita, 15.3% of GDP, 2003 data) (HHS, 2005). Recent research estimated that by 2013, healthcare spending will be as high as 18.4% of the Growth Domestic Product. It is important to note that the gradual move from hospital to ambulatory setting has resulted in much higher spending on outpatient hospital servicesRead MoreHealth Care Needs Of The World s Population Essay1536 Words   |  7 Pagespopulation are likely to undergo dramatic changes due to the ongoing demographic transition. Non Communicable Diseases (NCD), such as diabetes, cancer, depression and heart disease, are rapidly replacing infectious diseases and malnutrition as the leading causes of morbidity mortality. Men and women are equally affected. Cancer, Cardiovascular Diseases (CVD) and diabetes are becoming of serious concern, accounting for 52 % of deaths and 38 per % of disease burden in the South East Asia Region as reported

Thursday, May 14, 2020

The Handmaids Tale Men Essay - 1666 Words

Women’s Bodies as Political Instuments and Elimination of Sexual Pleasure: Oppression throughout Society In Margaret Atwood’s, The Handmaid’s Tale, the idea of women’s bodies as political instruments and elimination of sexual pleasure is explored. The republic of Gilead â€Å"depicts a futuristic society in which a brutal patriarchal regime deprives women of power and subjectivity, enslaving them through a sophisticated, ubiquitous apparatus of surveillance† (Cooper 49). Offred is a â€Å"girl† who lives with her commander within Gilead. She is surrounded by girls at his house. When one becomes a woman they have had a baby. Any time before they have a baby they are just girls. They are valued only by their ovaries and wombs. They have no freedom†¦show more content†¦Red is also a color to symbolize blood and that the handmaids still get their period and hope to have it miss on one month in hopes that they are pregnant. Although not all the girls are handmaids there are also different classes such as wives and Martha’s. Each that is cla ssified wears a different color. The wives blue and the Martha’s green. The reason why the wives wear blue is because then other people can notice that they are a wife of a certain commander. The wives are in the room during the ceremony as if they are the ones getting pregnant themselves. Martha’s are the servants during this dystopian society. They are forced to do anything that the wife or commander want them to do. There are econowives that are married to a low ranking husband that are not quite a commander. Each woman is separated to make sure they are doing their specific jobs. How Offred got her name is because she is Of Fred as in Fred is her commander. Therefore any girl would be Of---- depending on what their commanders’ name is. While Offred is walking outside one realizes that the women can always be recognized of what they are by what they are wearing. â€Å"There are other women with baskets, some in red, some in the dull green of the Marthas, some in the striped dresses, red and blue and green and cheap and skimpy, that mark the women of the poorer men. Econowives, they’re called. These women are not divided into function. They have to doShow MoreRelatedThe Handmaids Tale Men Essay1607 Words   |  7 PagesWomen’s Bodies as Political Instruments and Elimination of Sexual Pleasure: Oppression throughout Society In Margaret Atwood’s, The Handmaid’s Tale, the idea of women’s bodies as political instruments and elimination of sexual pleasure is explored. The republic of Gilead â€Å"depicts a futuristic society in which a brutal patriarchal regime deprives women of power and subjectivity, enslaving them through a sophisticated, ubiquitous apparatus of surveillance† (Cooper 49). Offred is a girl who lives withRead MoreMargaret Atwood s The Handmaid s Tale1345 Words   |  6 PagesMetaphor in Margaret Atwood’s The Handmaid’s Tale† by Sonia Chadha compares the treatment of women in society to the treatment of women in The Handmaid’s Tale by Margaret Atwood. Chadha’s essay leaves her readers in a state of bewilderment after only a few pages. Her disorganized structure and repetitive subjects are only a couple reasons of why this essay is an absolute mess. Chadha’s essay is all over the place and only shows one-side of the argume nt. Overall, this essay was poorly written and very repetitveRead MoreEssay on Feminist Ideas in Margaret Atwoods The Handmaids Tale1199 Words   |  5 PagesFeminist Ideas in Margaret Atwoods The Handmaids Tale For this essay, we focused strictly on critics reactions to Margaret Atwoods The Handmaids Tale. For the most part, we found two separate opinions about The Handmaids Tale, concerning feminism. One opinion is that it is a feminist novel, and the opposing opinion that it is not. Feminism: A doctrine advocating social, political, and economic rights for women equal to those of men as recorded in Websters Dictionary. This topic is prevalentRead MoreA Comparison of The Handmaids Tale and Anthem799 Words   |  4 PagesA Comparison of The Handmaids Tale and Anthem The two novels, The Handmaids Tale and Anthem, are both haunting, first person tales of personal hardship in a closed and controlled society. In this essay I will point out many important similarities and differences between the two books, mainly the setting and the similarities between the two societies in which the stories take place, as well as more important differences between the main characters. To start I would like to compare the settingsRead MoreThe Handmaid’s Tale by Margaret Atwood Essay2490 Words   |  10 PagesIn the days of anarchy, it was freedom to. Now you are being given freedom from,† (Atwood 24). The Handmaid’s Tale, written by Margaret Atwood, is a novel set in the near future where societal roles have severely changed. The most notable change is that concerning women. Whereas, in the past, women have been gaining rights and earning more â€Å"freedom to’s†, the women in the society of The Handmaid’s Tale have â€Å"freedom froms†. They have the freedom from being abused and having sexist phrases yelled atRead Moresociety can be seen as a malevolent force, bringing about the dehumanisation of the individual1511 Words   |  7 Pagesdehumanisation of the individual’ To what extent is this idea shown in ‘The Handmaid’s Tale’ and ‘We’ by comparing the writers presentation of the pressures society brings to bear on the individual. â€Å"A rat in a maze is free to go anywhere, as long as it stays inside the maze.†Ã‚   Margaret Atwood, The Handmaid’s Tale To understand what is meant by the term ‘dehumanisation’ one must first ascertainRead MoreFreedom to vs. Freedom from1145 Words   |  5 PagesWMST 275 Literature Essay #1 In the Days of Anarchy To live in a country such as the United States of America is considered a privilege. The liberties that American citizens are entitled to, as declared in the Constitution, makes the United States an attractive and envied democracy. It would be improbable to imagine these liberties being stripped from American society. However, Margaret Atwood depicts the United States as a dystopian society in her novel The Handmaid’s Tale. The first societyRead MoreThe Handmaid s Tale By Margaret Atwood1540 Words   |  7 Pages Name: Nicole. Zeng Assignment: Summative written essay Date:11 May, 2015. Teacher: Dr. Strong. Handmaid’s Tale The literary masterpiece The Handmaid’s Tale by Margaret Atwood, is a story not unlike a cold fire; hope peeking through the miserable and meaningless world in which the protagonist gets trapped. The society depicts the discrimination towards femininity, blaming women for their low birth rate and taking away the right from the females to be educated ,forbidding them from readingRead MoreAsd Asdf Oeer2098 Words   |  9 PagesStudy Guides and Literature Essays Editing Services College Application Essays Writing Help Q A Lesson Plans Home : The Handmaids Tale : Study Guide : Summary and Analysis of V: Nap - VI: Household The Handmaids Tale Summary and Analysis by Margaret Atwood Buy PDFBuy Paperback V: Nap - VI: Household Summary This section begins with Offred simply sitting alone, waiting. She had not been prepared for all this stillness, all of this boredom. She thinks about experimentsRead MoreHandmaids Tale - Manipulation of Power Essay1257 Words   |  6 PagesTHE HANDMAID’S TALE Grade 11 English Analytical Essay Words: 1 245 Margaret Atwood’s The Handmaid’s Tale is a disturbing novel that displays the presence and manipulation of power. This is displayed throughout the novel and is represented significantly in three ways. As the book takes place in the republic of Gilead, the elite in society are placed above every other individual who are not included in their level. Secondly, men are placed at the top of the chain and they significantly overpower

Wednesday, May 6, 2020

Bullying in the Workplace - 2670 Words

Introduction Bullying in the workplace has always been an issue that has not been given much importance. It is indeed a problem that should be addressed by the concerned personnel because it can result in many health and safety issues, especially when nurses are bullied at their workplace. From the beginning of times, people who are deployed at a senior post to tend to look down upon the students or new people who have just started work. Nursing is also one of the professions in which the fresh graduates or students are bullied to the extent that they feel that they would not be able to face their seniors. They start developing inferiority complex and are unable to perform their job well. When they are taunted by their seniors and preceptors about their lack of knowledge and experience, their confidence is shattered. This implies that when they are handling a case, they are not confident if they are doing the right thing or not. In this tussle, they sometimes do not even perform the task they wer e really good at and put the health and safety of the patient at stake. Many incidents of this sort have taken place in the past and take place every single day and it is an example of just a single profession in which bullying is quite extensive and subtle at the same time. Therefore, the administration of the hospitals, and other workplaces for that matter, should make sure that the trainees are not targeted by their seniors just because they have less experience than them. TheShow MoreRelatedWorkplace Bullying And The Workplace1529 Words   |  7 PagesWorkplace bullying is something that is a big contemporary problem, that I feel is often pushed under the rug and not discussed. Workplace bullying can effect a person’s health, and it can also affect their role as it relates to their workplace performance. I would like to discuss workplace bullying to help those that has been through this or is currently going through this. I want to provide different steps workers can take if they feel they are being bullied in their workplace. According to th eRead MoreWorkplace Bullying And The Workplace3373 Words   |  14 Pages Workplace Bullying By 4 Seasons http://static.selfdeprecate.com/wp-content/uploads/2012/02/Christie-bully-new-jersey-cartoon.jpg By: David Lam, Jolly Pandaya, Tavric Chance, and Sharon Jusczak Table of Contents What is workplace bullying and where does it come from? 3 Workplace bullying 3 History of workplace bullying 3 Damages cause by bullying 3 Facts about work bullying 3 What constitutes workplace bullying? 3 Mean boss vs. bully 3 Physical and psychological effects 4 Non-verbal characteristicsRead MoreBullying in the Workplace2514 Words   |  11 PagesBullying in the workplace is one of the most significant challenges facing companies today. According to the Waitt Institute for Violence Prevention nearly half (49%) of all workers in the United States have been a victim or witnessed abusive behavior towards an employee (www.workplacebullying.org). Bullying in the workplace is similar to childhood bullying, but workplace bullies often operate within established policies of their companies. They commit deliberate acts against employees or co-workersRead MoreThe Effects Of Workplace Bullying On Workplace Essay907 Words   |  4 PagesThere are many reasons workplace bullying is costly and preventable. Workplace bullying can occur among all people and different venues. In school and business, practicing bullying it is unlikely to conducive positive performance and it is costly and preventable. The key is creating a positive work environment wher e bullying is not rewarded. Senior management and executives should take control of stopping workplace bullying and realizing it is possible for employee and employer to work together toRead MoreWorkplace Bullying And Workplace Harassment Essay4824 Words   |  20 Pagesevery single person is trying to be better than his/her peers or subordinates, the instances of workplace aggression leading to workplace bullying and workplace harassment are very common. Work organizations are like any other social setting where scarce resources, competition, time constraints to complete goals, personality of individuals often leads to workplace bullying and workplace harassment. Bullying and harassment are situations where a worker or supervisor is systematically mistreated and victimizedRead MoreAdult Bullying And The Workplace1555 Words   |  7 Pages Adult bullying in the workplace has become quite commonplace and its consequences can be far-reaching. According to the Bureau of Labor Statistics, 146 million Americans are employed in the United States, and an estimated 54 million of those are bullied at work (Namie, 2007). These statistics are staggering. Bullying is defined as a combination of verbal abuse and behaviors that are humiliating, threatening, or intimidating and create harm (health, social, or economic) to individuals and mayRead MoreWorkplace Bullying And The Victim1644 Words   |  7 Pages Workplace Bullying and the Victim When a nurse is bullied, she often develops the feeling associated with disappointment in regards to being a nurse and their ability to handle the bully. The feelings of failure manifest into actions. The nurse’s productivity decreases, which leads to actions of incompetency. Workplace bullying causes physical and emotional illnesses in the victim. Workplace bullying is a stressor. A stressor is defined as anything that generates stress. The body responds to stressRead MoreThe Effects Of Bullying On The Workplace925 Words   |  4 PagesPressure / unwitting bullying – working to unlikely time scales as well as providing minimal supplies to finish the given task. Corporate bullying – a business manhandle with an exemption, knowing the law is feeble and work business sector is delicate. Organizational bullying – a blend of force and harassing happens when an association battles to accustom to evolving markets, decreased salary, a decrease in financial plans, forced desires, and other acute compulsions. Institutional bullying – settled inRead MoreEssay on Workplace Bullying1084 Words   |  5 Pages Workplace Bullying Angela Barbato BUS 600 Management Professor Frank Bucaria February 8, 2014 Workplace bulling is abusive behavior that creates an intimidating and uncomfortable work environment that affects another person or persons safety or well-being (Qualia Soup, 2014). The article Workplace Bullying: Costly and Preventable by Wiedmer, T.L. (2011) discusses work place bullying and its effects on productivity and the work environment. Workplace bullingRead MoreWorkplace Bullying : An Analysis Essay1313 Words   |  6 PagesWorkplace Bullying: An Analysis Workplace bullying is defined as the repeated, heath-harming mistreatment of one or more persons (targets) by one or more perpetrators within an organizational setting. It is abusive conduct in the workplace that is threatening, humiliating, or intimidating. Workplace bullies often utilize verbal abuse or sabotage to control and torment their targets through acts of commission (doing things to others) or omission (withholding resources from others). Unrestrained workplace

Benefits Of Genetically Modified Food Production - 1491 Words

The DNA of organisms that is altered artificially, via a method known as gene splicing (Schmidt 2005, A.527), is referred to as Genetically Modified (GM). Presently, most existing GM foods originate from plants, however, in the future, food may be obtained from GM animals or micro-organisms (Bawa and Anilakumar 2013, p.1036). The subject of GM foods including crops, vegetables and fruit and how safe they are is the cause of many controversial debates globally, however there are several arguments that support the encouragement of genetically modified food production. Enthusiasts of GM foods maintain it will assist to end world hunger and encourage health and environmental wellbeing (Panse 2014, para.1). Further, the contention by GM enthusiasts is that crop yields are increased by the use of GM technology, the need for chemicals traditionally used in agriculture diminishes and is likely to result in the production of high-sustenance foods capable of growing in exhausted soils and drou ght-ridden locations (Schmidt 2005, a.527). Potential uses in the future include aiming modifications to improve nutrient content, decreasing allergen capabilities, and refining the productivity of food manufacture. As global water supplies diminish, many countries will no longer have the capabilities of producing stable crops, thus there is considerable significance placed on the advancement of biotechnology used to yield water efficient and drought-resistant food sources (MIT 2015, para.1).Show MoreRelatedGenetically Food And World Hunger Problem1202 Words   |  5 PagesGenetically modified food And World Hunger Problem As Lehrer writes in the article â€Å" We, Robots†, compared to expectation on each other, people are extremely eager to take sides on technology (Lehrer, n.d.). In the 21st century, Technology has an extremely significant effect on the lives of individuals. Technology shows people a more efficient way to do things; Medical discoveries occur at an increasingly fast rate and agricultural processes that once required a plenty of human workers can now beRead MoreGenetically Modified Food And Drug Administration1101 Words   |  5 PagesModification The method by which food finds its way to our local grocer could soon change. For the first time, the Unites States Food and Drug Administration (FDA) is considering the approval and release of genetically-modified (GM) salmon into the American marketplace (Big Fish). Salmon, of course, is just the brink of the biological possibilities. The possibility of the introduction of any GM foods is monumental. Man’s ability to increase the food supply guarantees major benefits; nevertheless, modifyingRead MoreDiscussion About Genetically Modified Foods1529 Words   |  7 Pagesencourage or ban genetically modified foods Discussion about Genetically Modified Foods Outline Introduction a. The genetically modified foods are a long issue which is widely debated. b. People feel confused about their safety. I. Views a.) Magana-Gomez’s argument. b.) He argues that negative effects of GM food were identified â€Å"at molecular and microscopic levels†. c.) Curieux-Belfond CL contends that the benefits of genetically modified foods far outweighRead MoreEssay about Rogerian Argument of Genetic Engineered Foods1161 Words   |  5 PagesRogerian Paper: Genetically Modified Food â€Å"Biotechnology has been used for more than 6,000 years for lots of interesting and practical purposes: making food such as bread and cheese, preserving dairy products and fermenting beer† (Biotechnology - Promising a Brighter Future for the World). Although we do not always realize it, biotechnology is a huge part of our everyday lives, from the medicine we use to keep us healthy, the fuel we use to take us where we need to go, and even the food we eat andRead MoreGmos Should Be Applied Into American Food Production1242 Words   |  5 Pagesnumerous developments plaguing agricultural production, the implementation of Genetically Modified Organisms, commonly referred to as GMOs, is best suited to be used in food manufacturing. It is estimated that by the year 2050, global food production must increase by seventy percent. However with current practices in place and the limited expansion of farmland due to urbanization, such production rates are nearly impossible to achieve. The use of Genetically Modified Organisms seems to be among the onlyRead MoreNon Genetically Modified Food Demand1632 Words   |  7 PagesNon-Genetically Modified Food Demand and Supply and Demand of Food Supply and Restaurants in the United States Genetically modified crops have played an important role in food supply of the United States for nearly two decades. The incentives for producers to use these crops are numerous, such as: an increased resistance to pests and improving the yield of the harvest. While these crops have been accepted as the norm for years, recently more shoppers have become increasingly concerned about whatRead MoreBenefits Of Genetically Modified Foods1354 Words   |  6 PagesGMO’s Genetically Modified Foods is a new contervserasonal topic on the health on agricultural of the world. It is heavily debated for the reason that it can be seen as a health risk or a major advancement in Agriculture. One on hand, it can be used to increase production, as well has have foods that could be altered to be pest-resistant and greater nutritional values (WHAT ARE THEY). While on the other hand, many consider ‘Safety testing of whole foods is difficult. Generally assessment of ‘safety/toxicity’Read MoreShould Crops Be Allowed?913 Words   |  4 PagesThe production of more reliable crops could hold the potential to change doubtful view points on the subject. A better crop means one that has more variation and a higher yielding seed, disease resistant, and able to withstand the extremes of weather. Allowing the production of genetically modified crops to be produced more freely can and will make a positive impact on the society. There are some misconceptions dealing with the finished product of genetically modified crops. The production of theseRead MoreGenetically Modified Foods Essay852 Words   |  4 PagesGenetically modified foods have always been a controversial topic and issue. Moat things do in our day to day lives have benefits and risks. Gene Technology and genetically modified foods are no exception. Throughout this article the pros and cons of genetically modified foods will be looked and an explanation as to why it is one of the best DNA technologies of the 21st century. This judgment follows these criteria that genetically modified food can produce resistant crops to pests and diseasesRead MoreGenetically Modified Foods1198 Words   |  5 PagesGenetically modified foods have recently been in the new headlines for both their positive attributes and the negatives of genetic modification, this essay will look at the effects Genetically Modified foods have on the economy, environment and you. Genetically modified (GM) foods refer to crop plants which have been created for human or animal consumption, these foods have had their genetic material modified in a way that would not occur naturally within the food. Desired traits such as increased

The Matching Model Of Hrm Business Essay Example For Students

The Matching Model Of Hrm Business Essay As a HR specializer in a transnational company the important challenges I may confront to pull, recruit, manage and develop the endowments adapt the related policies to the local institutional environment. Ultimately, there is a cardinal challenge in a transnational company for HR specializer to accomplish a balance between centralized control of international HRM scheme and reactivity to local fortunes. There are three attacks to accomplishing this purpose: centralisation, coordination and decentalisation. Centralization refers to concentrating on activities carried out at planetary degree, and decentalisation on activities carried out at local subordinate degree. Coordination refers to a in-between land, equilibrating those activities that would best be undertaken by local subordinates with those managed by planetary or regional centres. This is dependent on the grade of integrating or distinction desired ( Ulrich 1997 ) . Due to societal and economical activities HRM has changed chiefly in name assorted times throughout history. Industrial public assistance was the first signifier of HRM in 1833. During the 1st universe war forces development increased due to authorities enterprises to promote the best usage of people. In 1921 the national institute of psychologists established and published consequences of surveies on choice trials, questioning techniques and developing methods. During 2nd universe war the focal point was on enlisting and choice and subsequently on preparation, bettering ethical motives and motive ; subject ; wellness and safety ; joint audiences and pay policies. This meant that a personnel section had to be established with trained staffs. Consultation between direction and the work force spread during the war, and forces sections became responsible for its organisation and disposal. In 1990 s a major tendency emerged where employers were seeking increasing flexible agreements in t he hours worked by employees due to an addition in figure of portion clip and impermanent contracts and the innovation of distance working. Student No: 1231385 To many directors and direction theoreticians it is critical to the endurance and success of the organisations in the 21st century. Why they think so truly derives from one individual, simple thought that people-there accomplishments, cognition and creativeness are the cardinal resources for economic and organisational success in what Peter drucker ( 1993 ) called The cognition based economic system A revolution in the people direction occurred in 1980 s which seemly overturned the established paradigm of forces direction in favor of Human resources direction. The argument relating to the nature of HRM continues today although the focal point of the argument has changed over clip. It started by trying to define the differences between Personnel Management and HRM ( Legge, 1989 ; Guest, 1991 ) analyzing the relationship of HRM schemes, integrating of HRM into concern schemes and devolution of HRM to line directors ( Lengnick-Hall and Lengnick-Hall, 1989 ; Brewster and Larson, 1992 ; ) and so the extent to which HRM can move as a key means to accomplish competitory advantage in administrations ( Barney, 1991 ) . The universalistic position posits the best of HR patterns, connoting that concern schemes and HRM policies are reciprocally independent in finding concern public presentation. The contingency position emphasises the tantrum between concern scheme and HRM policies and schemes, connoting that concern schemes are followed by HRM policies in finding concern public presentation. The configurational position postulates a coincident internal and external tantrum between a house s external environment, concern scheme and HR scheme, connoting that concern schemes and HRM policies interact, harmonizing to organizational context in finding concern public presentation. The above developments in the field of HRM highlight the part it can do towards concern success and an accent on HRM to go an built-in portion of concern scheme ( Lengnick-Hall and Lengnick-Hall, 1988 ; Brewster and Larsen, 1992 ; Bamberger and Meshoulam, 2000 ; Schuler and Jackson, 2007 ) . The outgrowth of the term strategic human resource direction ( SHRM ) is an result of such attempts. It is mostly concerned with Student No: 1231385 integration of HRM into the concern scheme and adaptation of HRM at all degrees of the administration ( Guest, 1987 ; Schuler, 1992 ) . The field of strategic HRM is still germinating and there is small understanding among bookmans sing an acceptable definition. Broadly talking, SHRM is about consistently associating people with the administration ; more specifically, it is about the integrating of HRM schemes into corporate schemes. HR schemes are basically programs and programmes that reference and work out cardinal strategic issues related to the direction of human resources in an administration ( Schuler, 1992 ) . They focus is on alliance of the administration s HR patterns, policies and programmes with corporate and strategic concern unit programs ( Greer, 1995 ) . Strategic HRM therefore links corporate scheme and HRM, and emphasises the integrating of HR with the concern and its environment. It is believed that integrating between HRM and concern scheme contributes to effectual direction of human resources, betterment in organizational public presentation and eventually the success of a peculiar concern ; Sch uler and Jackson, 1999 ) . It can besides assist administrations accomplish competitory advantage by making alone HRM systems that can non be imitated by others ( Barney, 1991 ; Huselid et al. , 1997 ) . In order for this to go on, HR sections should be forward-thinking ( future-oriented ) and the HR schemes should run systematically as an built-in portion of the overall concern program ( Stroh and Caligiuri, 1998 ) . Two nucleus facets of SHRM are: the importance given to the integrating of HRM into the concern and corporate scheme, and the devolution of HRM to line directors alternatively of forces specializers. Brewster and Larsen ( 1992 ) define integrating as the grade to which the HRM issues are considered as portion of the preparation of the concern scheme and devolution as the grade to which HRM patterns involve and give duty to line directors instead than forces specializers . Research in the field ( Lengnick-Hall and Lengnick-Hall, 1988 ; Purcell, 1989 ; Schuler, 1992 ; Storey, 1992 ; Truss et al. , 1997 ; Budhwar, 2000a ; 2000b ) high spots a figure of benefits of integrating of HRM into the corporate scheme. These include: supplying a broader scope of solutions for work outing complex organizational jobs ; guaranting the successful execution of corporate scheme ; lending a critical ingredient in accomplishing and keeping effectual organizational public presentation ; guaranting that all human, proficient and fiscal resources are given equal and Student No: 1231385 due consideration in puting ends and measuring execution capablenesss ; restricting the subordination and disregard of HR issues to strategic considerations ; supplying long-run focal point to HRM ; and assisting a house to accomplish competitory advantage. Despite the highlighted benefits of the degeneration of HRM to the line direction, it is still non widely practised in administrations. Degeneration of duty for HRM to line directors is constrained by short-run force per unit areas on concerns ( such as understating costs ) , the low educational and proficient accomplishment base of supervisors and a deficiency of preparation and competency among line directors and supervisors. The degree of devolution of HRM to line directors in an administration can be evaluated on the footing of steps such as: the extent to which primary duty for decision-making sing HRM ( sing wage and benefits, enlisting and choice, preparation and development, industrial dealingss, wellness and safety, and workforce enlargement and decrease ) lies with line directors ; the alteration in the duty of line directors for HRM maps ; the per centum of line directors trained in people direction in an administration ; the feedback given to managers/line directors sing HR related schemes ; through audiences and treatments ; the extent to which line directors are involved in decision- devising ; by giving the line directors ownership of HRM ; and by guaranting that they have realised / accepted it by acquiring their recognition ( Budhwar and Sparrow, 1997 ; 2002 ; Budhwar, 2000a ) . Early America EssaySing that internal tantrum is cardinal to universalistic theoretical accounts, the chief inquiry / job is how to find an HR system, that is, as a coherent set of interactive HR patterns that blend better in bring forthing higher concern public presentation. The methods used in developing such HR systems depend on the additive relationship , and on the interactive relationship . However, in our sentiment universalistic theoretical accounts do non explicitly see the internal integrating of HR patterns, and see them simply from an linear point of position ( besides see Pfeffer 1994 ; Becker and Gerhart, 1996 ) . Emerging research grounds ( see Delery and Doty 1996 ) reveals the alleged portfolio consequence , that is, how HR patterns support and better one another. However, it is of import to retrieve that there can be infinite combinations of patterns that will ensue in indistinguishable concern outcomes. This contributes to the construct of equifinality , in w hich indistinguishable results can be achieved by a figure of different systems of HR patterns. Support for the universalistic attack to strategic HRM is assorted as there are noteworthy differences across surveies as to what constitutes a best HR pattern . Most surveies ( Boxall and Purcell 2003 ) focal point on three mechanisms by which cosmopolitan HR patterns impact on concern public presentation: human capital base or aggregation of human resources, motivation , which is affected by a assortment of HR processes including acknowledgment, wages, and work systems ; and opportunity to lend , which is affected by occupation design, and involvement/ authorization schemes. In add-on, the best patterns approach by and large refers to the resource-based theory of house and competitory advantage, which focuses on the function internal resources such as employees play in developing and keeping a house s competitory capablenesss ( Wright et al. , 1994 ) . For a resource to be a beginning of competitory Student No: 1231385 advantage it must be rare, valuable, inimitable and non-substitutable. Therefore, HR patterns of the administration can take to competitory advantage through developing a unique and valuable human pool. The contingency or HRM as strategic integrating theoretical account argues that an administration s set of HRM policies and patterns will be effectual if it is consistent with other organizational schemes. External tantrum is so what affairs ( Schuler and Jackson, 1987 ; Lengnick-Hall and Lengnick-Hall, 1988 ; Guest, 1997 ) . As discussed above, in this respect specific HRM policies and patterns link with assorted types of generic concern schemes. For illustration, the work of Schuler and Jackson ( 1987 ) , mentioned above, suggests that the scope of HRM policies and patterns an administration should follow depend on the competitory merchandise schemes it is following. Sing that external tantrum is the cardinal construct of eventuality theoretical accounts, the eventuality attack refers foremost to the theory of the organizational scheme and so to the single HR patterns that interact with organizational scheme in order to ensue in higher organizational public presentation. The acc eptance of a eventuality HRM scheme is so associated with optimised organizational public presentation, where the effectivity of single HR patterns is contingent on house scheme. The public presentation of an administration that adopts HR patterns appropriate for its scheme will be higher The configurational or HRM as packages theoretical account argues that to claim a scheme s success turns on uniting internal and external tantrum. This attack makes usage of the alleged bundles of HR patterns, which implies the being of specific combinations or constellations of HR patterns depending on matching organizational contexts, where the key is to find which are the most effectual in footings of taking to higher concern public presentation ( Delery and Doty, 1996 ; Huselid and Becker, 1996 ) . Sing that both the internal and external tantrums are the cardinal constructs of configurational theoretical accounts, the configurational attack refers foremost to the theory of the organizational scheme and so to the systems of HR patterns that are consistent with organizational scheme in order to ensue in higher organizational public presentation. Student No: 1231385 The scope of MNC subordinate schemes are described in Perlmutter s ( 1969 ) and Bartlett and Ghoshal s ( 1989 ) well-known categorizations: aˆ? ethnocentric , planetary scheme: control is centralised and subordinates resemble the parent company ; polycentric , multi-domestic scheme: control is decentralised and subordinates conform to local patterns ; geocentric ( or regiocentric as added by Perlmutter A ; Heenan, 1974 ) , multinational scheme: subordinates and central offices likewise adhere to universe. This HRM competency can be considered as context particular or context generalisable, depending on its usefulness outside the location in which it was developed ( Taylor, et al. , 1996 ) . Based on this utility, there is a pick to be made by top direction on the attack to the design of the overall international HRM system: adaptive , exportive and Integrative . This pick of HRM scheme is mostly dependent on the internationalization scheme adopted by the steadfast multi-domestic , global and transnational . Earlier research showed that the function of HR sections in multidivisional companies was more equivocal as a consequence of increasing decentalisation ( Purcell A ; Ahlstrand, 1994 ) . The corporate HR section was frequently little, with a minor controlling function through a limited figure of high-ranking employment policies. More late, a tendency towards re-centralisation has been observed ( Arkin, 1999 ) and planetary companies runing in a big figure of states have been shown to hold a high grade of co-ordination and integrating of their International operations, and have big well-resourced corporate HR sections ( Scullion A ; Starkey, 2000 ) . However, in research by Kelly ( 2001 ) , irrespective of a centralisation or Decentralization scheme, all MNC subordinates surveyed were found to exert some grade of liberty in explicating their ain HR policies but may necessitate caput office permission for important developments affecting major outgo. There is besides the danger that the HR map is non perceived as a full spouse in the globalisation procedure due to the load of bureaucratic cardinal processs and ethnocentric and parochial HR systems and policies ( Evans, et al. , 2002: 465 ) . However, the rapid gait of internationalisation and globalisation is argued to take to a more strategic and influential function for the HR section ( Novicevic A ; Harvey, 2001 ; Scullion A ; Starkey, 2000 ) . There are a figure of activities of the corporate HR section in the international Student No: 1231385 MNC context discernable. These focus peculiarly on top-quality direction places and high possible staff worldwide, pull offing issues such as employer stigmatization, endowment development, public presentation direction, undertaking team-working, and wagess and sequence planning to develop a cell of international directors ( Kelly, 2001 ; Novicevic A ; Harvey, 2001 ; Scullion A ; Starkey, 2000 ; Sparrow, et al. , 2003 ) . In drumhead, Organizations frequently operate with a centralised policy for top directors and high potencies, but a more decentralised policy for other employees ( Scullion A ; Starkey, 2000 ) . These centralised activities are seen as a major determiner of international concern success or failure ( Stroh A ; Caligiuri, 1988 ) if consistence within the constellation of HR patterns and between the HR patterns and scheme is achieved, so the administration will accomplish better public presentation.

Tuesday, May 5, 2020

Public Relation Theories and Issues Malaysian Airlines

Question: Discuss about thePublic Relation Theories and Issuesfor Malaysian Airlines. Answer: Introduction: The following report is going to chronicle the issues raised during the loss of MH370, when Malaysian Airlines reportedly misbehaved with the people who claimed the corpses of their close-mates and family members. Sudden disappearance of the Malaysian flight with 239 passengers on March 8, 2014 created a lot of chaos in the entire world pertaining to the where about of the flight. There was a constant search for the flight for next three years; however, the entire effort went in vain. Only few parts of the vehicle were found near the sea shore and the family members of the passengers were assured that the authority would provide them with positive news. Thus they were placed on a state of never ending duality of hope and hopelessness (Kim et al., 2014). Post disappearance period of MH370 witnessed something uneven in terms of the companys public relation. Mismanagement in the core authority level and false assurance from the company has made the matter even worse. The report is going to elucidate the detailed account of the public relation failure of Malaysian Airlines and its mismanagement. It further relates the problem with one of the public relation theories and consequently, provides some recommendations so as to avoid hazard. Mismanagement of Malaysian Airlines: The basic problem with Malaysian Airlines was that they could not convey proper communication with the family members of the victims. This is how team deployed for the investigation completely denuded the entire matter. Since the basic trait of public relation is the conveyance of the communication, it nees to be ensured that the message is properly transmitted to the receiver from he sender. However, during the course of investigation, the authority could not judge the situation and they further proceeded to give false assurance to the family members of the victims. The mishandling situation from the management cost high as the claimers started venturing their voice against the corruption in the investigation. It was allegedly reported that the investigation team did not give their best while in search of the missing flight. The entire investigation involved twenty six countries yet there was no solution. Robert Jensens statement regarding the failure of the search ignited the issue and worsened the matter. Another fault that the Malaysian Airlines authority made was not informing the media pertaining to the never ending wait of the family members (Analysis: Malaysia Airlines' mishandled response to the MH370 crisis, 2017). During the crisis of communication there was no strategy applied in order to ease the complexity that both the authority and the family members were undergoing. Even the search process was under certain criticism as both the Malaysian government and the airlines authority did not reveal the process to the people who were waiting with hope that they would receive their lost ones back. This led to widespread criticism from the global media. Chinese media did into step back attacking and ponting out the faults of the Malaysian Government. According to one of the spokespersons of Malaysia n Airlines, the process of investigation was being carried out in-house. Though there was question pertaining to the validity of in-house investigation process, the authority did not respond to it sincerely. Some veteran critics pointed out the certain faults of the Malaysian Airlines authority. These are: i) The authority did not deploy a senior spokesperson from the PR department while conveying the message the victims family members. Instead, there was a much junior level officer who was deployed for public interaction. Lack of experience and handling capability worsened the entire situation. ii) On the other hand, the company did not take assistance to handle public agitation and perplexities thus creating a communication crisis between the company and the public (Higgins, Hodge, 2017). However, after many days and months the airline decided to strategise new idea called the SMA blast that provided the customers with e-mail and phone number of the authorised working members who were handling this issue. The other dire mistake made by the Airline was the Facebook content where it was written about the missing of the flight. However, the search operation was conducted much after they had posted about the accident. Soon after reading the post, hundreds of the family members started gathering together and reached the Airline base office. Therefore, it can be said that the basic problem with Malaysian Airlines while dealing with public relation was that the company lacked proper insight. There was no thoughtful management that could help ease the situation thus confirming te death of the missing passengers. There was no confirmation at all regarding the existence and survival of the missing passengers and the crew members. The company only held back the information from the people. The entire responsibility was shouldered upon the Malaysian government as well as the Malaysian Airlines. However, initially the government did not take stern action on the action plan. Analysis of the Problems through PR Theories: The problem can be analysed through different PR theories. However, the most apt theory to connect with the problem is the theory of communication. Before understanding the concept of communication theory one needs to get a clear idea of the four model of PR management designed by Jim Grunig and Todd Hunt. These four models are ; i) The Press Agentry Model ii) The Public Information Model iii) The Two Way Asymmetrical Model iv) The Two way Symmetrical Model (Grunig, 2013) While analysing the case problem, the public information model can be used. This model deals with the truth and accuracy of the information proved by the authority whi provide required information about a problem or an issue (Grunig, 2014). This model was developed on the basis of growing industrial and public complexities in the 20th century. This process describes that the information proved must judge the ethical circumstance and work accordingly (McQuail Windahl, 2015). The basic trait of this model is to provide transparent and truthful information about an incident so that the public or the people who are provided with the information can be made sure regarding the essence of a situation or a problem they are likely to face or they have already faced ("psu.edu", 2017). The theory of communication was developed by Shannon and Weaver. However, this theory mostly covers tthe mathematical discourse of communication. According to Shannon and Weavers theory of communication, a message or information process constitutes a sender, a channel and a receiver. Proper understanding among these three components helps build a concrete communication that can be instrumented to resolve an issue. In the case problem there was no justification between the sender and the receiver of the communication process. Lack of proper channel disrupted the entire communication level. It thus caused a chaos among the participants of the communication (Guth Marsh, 2016). Recommendation: The issue of MH370 was no doubt a very complex one. The missing or the accident could not be controlled by the Malaysian Airlines authority. However, lack of proper communication worsened the matter. The authority might recover the complexity by the following process: i) the airlines authority should deploy a proper and veteran spokesperson who has the experience in dealing with the public. ii) The authority could take authentic assistance from a third party agency who could take up the responsibility of public relation iii) There was a different investigation body that was in charge of the investigation. One of the spokespersons from the investigating agency could communicate with the people who were waiting for the missing family members. 0 Conclusion: From the above discussion, it can be concluded that the level of communication has to be strengthened while dealing with PR issues. If there is no proper communication management, the PR issues are not resolved and remain unchanged. Therefore, the authority must build a bridge to eradicate the gap between the company and the people. References: Analysis: Malaysia Airlines' mishandled response to the MH370 crisis. (2017). Prweek.com. Retrieved 20 April 2017, from https://www.prweek.com/article/1286333/analysis-malaysia-airlines-mishandled-response-mh370-crisis Grunig, J. E. (2013).Excellence in public relations and communication management. Routledge. Grunig, J. E. (2014). Ethics problems and theories in public relations. Introduction.Communiquer. Revue de communication sociale et publique, (11), 1-14. Guth, D. W., Marsh, C. (2016).Public relations: A values-driven approach. Pearson. Higgins, E., Hodge, R. (2017). Families seethe at MH370 photo. Theaustralian.com.au. Retrieved 20 April 2017, from https://www.theaustralian.com.au/business/aviation/mh370-families-seethe-over-shameful-malaysia-airlines-photo/news-story/0cdcfd4630f34b510c975b56823cedb8 Kim, S. Y., Choi, M. I., Reber, B. H., Kim, D. (2014). Tracking public relations scholarship trends: Using semantic network analysis on PR Journals from 1975 to 2011.Public Relations Review,40(1), 116-118. McQuail, D., Windahl, S. (2015).Communication models for the study of mass communications. Routledge. psu.edu. (2017). psu.edu. Retrieved 20 April 2017, from https://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.939.4419rep=rep1type=pdf